CVS toasts ‘To Your Health’ with screenings
CVS/pharmacy is taking its focus on preventive care to the streets with its 2011 To Your Health program, staging more than 800 events around the country and screening patients for diabetes, blood pressure, cholesterol, bone density and vision. Each To Your Health event offers customers access to as much as $150 worth of health screenings, as well as medical reviews with CVS pharmacists; consultations with doctors; dental and chiropractic screenings; and referrals for mammograms and pap smears in certain locations.
During last year’s program, 34% of participants were found to have high cholesterol, while 37% had high blood pressure, 38% were at significant risk of developing osteoporosis and 29% had diabetes.
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Rexall provides a haven for ‘Healthy Living’
“Our goal here is to improve health care for Canadians,” Katz Group Canada CEO Andy Giancamilli told Drug Store News about the company’s new Rexall Healthy Living Pharmacy concept it opened in six of its stores across Canada in 2010. The concept, which borrows some of the design innovation and cache usually associated with the beauty category to better engage customers around health and wellness, includes more than 200 health information touch points.
Customers can get help from a specially trained healthy living adviser at the store’s Healthy Living Station; the Rexall Healthy Living patient interactive terminal allows patients to look up health information and learn about disease, prevention, OTC products and other topics; and a “hemocode” blood test can help patients identify foods that may be causing health problems.
The Hemocode test sounds interesting. I read somewhere that it's available in all Rexall stores now.
Pharmaca touts ‘integrative’ health
The new Pharmaca stores make a very bold statement about the relationship between pharmacy and prevention. The company unveiled its new store design in Menlo Park, Calif., in November 2010. The 6,800-sq.-ft. store continues Pharmaca’s “integrative pharmacy” model, which emphasizes holistic approaches to health care and features eight licensed practitioners.
Pharmaca allows pharmacists to play a greater role in customers’ health and guide them to alternative therapies, focusing as much on the prevention of disease as on the treatment of it. The company’s unique take on pharmacy-prevention fusion is up to 23 stores and growing, with three more stores planned for 2011.
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