CVS taps into trend with debut of nail HQ kiosk
Looking to further tap into the high-growth nail category, CVS/pharmacy unveiled in late 2012 its Nail HQ Kiosk. The Nail HQ Kiosk is available at more than 2,000 CVS/pharmacy locations.
The stand-alone display serves as a platform to showcase the latest gel nail technology at mass with new products from SensatioNail and Sally Hansen. Nail HQ also features an array of new shade options and enables shoppers to view polish shades outside of the bottles through nail color strip displays. The CVS/pharmacy exclusive Nuance Salma Hayek line, which was developed in partnership with actress Salma Hayek, introduced a 32-SKU nail lacquer collection, and nail brand Essie is launching its newest collections at the Nail HQ every month.
The initiative comes as no surprise given the continued growth in nail care. The retailer has stated that its support for the category stemmed from a 40% increase in nail care sales since 2011 and annual double-digit growth every year since 2008.
Walgreens’ Look Boutique gives beauty section a makeover
Nestled in Washington, D.C.’s, Chinatown is the recently opened Walgreens flagship store. The store, which marks the retailer’s seventh Walgreens flagship location, features a "Walgreens" sign with Mandarin and Chinese characters that translate as "pharmacy," and its interior beauty department — better known as a Look Boutique — is among the most impressive yet.
With wrought-iron signage that is fashioned after the White House entrance gate, the Look Boutique is home to the second full-line display of Alliance Boots’ No7 — a top-selling brand in the United Kingdom for face, lip and eye makeup. The first is in Walgreens’ Los Angeles flagship store, and the fixtures are the same as what is presented to shoppers in the U.K. market, but with special items developed for the United States.
In addition, specially trained beauty advisers are on hand to help shoppers with their beauty needs, and a Walgreens’ Nail Bar offers professional manicures with the latest on-trend shades. There’s also a brow bar that offers expert shaping and grooming services.
ST. LOUIS — Westport Pharmaceuticals has been showcasing its Zephrex-D "meth-resistant" pseudoephedrine-based decongestant that is now available in retail stores throughout Missouri. It’s a hot product as much for the sales generated, as for the sales not lost.
Sales of the top four PSE products almost reached $400 million in calendar 2012, up around 8% versus comparable 2011 PSE sales. But that’s not the only sales figure retailers will be tracking — stocking Zephrex-D means less shrink in ancillary meth-producing supplies as meth cooks source their PSE elsewhere.