CVS quells ‘Crave’-ings with Generex product
TORONTO Generex Biotechnology Corp. recently expanded its distribution through CVS to carry its new diet-aid spray — Crave-NX.
The orange-flavored spray, already available through Duane Reade, contains only two calories per spray, and each spray is formulated to help curb cravings. Each bottle contains 20 sprays and is meant to complement other diet products or programs.
Hand sanitizers become popular item given to employees, Advertising Specialty Institute says
TREVOSE, Pa. The Advertising Specialty Institute on Wednesday announced that hand sanitizers now rival pens as one of the most popular logoed items that companies are giving away to clients and employees.
Searches of the key words “hand sanitizers” by promotional products distributors via the Advertising Specialty Institute’s promotional products database jumped 439% for the 12 months ended October 2009. Only searches for pens — which for years have been the best-selling logoed product in the promotional products industry — were higher over that period.
“Certainly, there’s been a dramatic increase in sales of sanitizer sprays, gels and other anti-bacterial products,” stated Larry Wilhelm, CEO of Custom HBC, one of the many suppliers of customized health and beauty care products for the promotional products field.
Sales of all logoed sanitizing products surged in early spring, and then again in September, at the start of flu season, Wilhelm said. Sales of flu-related items, like facial tissues, have also increased.
Bausch and Lomb unveils new logo
ROCHESTER, N.Y. Global eye health company Bausch and Lomb unveiled its redesigned company logo and icon. Both incorporate hues of the company’s traditional blue and green colors, while introducing the plus (+) symbol to represent the organization’s strong commitment to innovation and partnership with practitioners as a leader in eye health.
“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” said Gerald M. Ostrov, the company’s chairman and CEO. “Based on our strong momentum coming out of last year, as well as a number of planned new product launches and market initiatives over the coming months, we believe that 2010 will be a banner year for the company and the millions of people we’re so fortunate to serve each year.”
The new logo and B+L icon will be phased in by Bausch + Lomb over time, co-existing with the former “pathways” logo for the next 18 to 24 months as product packaging and other materials are updated.