HEALTH

CVS promotes heart health

BY Alaric DeArment

WOONSOCKET, R.I. — CVS Caremark is marking American Heart Month by encouraging heart-healthy behavior in February, the company said Tuesday.

Throughout the month, CVS/pharmacy will offer savings and offers on heart-healthy products like aspirin, vitamins and blood pressure monitors, and many stores will have a "Heart Health Center" display to make such products easier for customers to find. In addition, the retailer’s ExtraCare Advantage for Diabetes program is offering members special deals on CVS’ private-label aspirin and Nature Made full-strength mini vitamins.

"Knowing your cholesterol and blood pressure levels and understanding the impact that certain factors such as smoking and obesity have on your likelihood to develop heart disease can be life-saving information," CVS Caremark EVP and chief medical officer Troyen Brennan said. "The more educated a patient is about his or her own risk factors, the more he or she will be able to work with a physician or pharmacist around intervention strategies that can further reduce the harmful onset of heart disease."

Minute Clinic locations have nurse practitioners and physician assistants and offer services like high blood pressure evaluations and high cholesterol monitoring. The company also highlighted its services designed to improve medication adherence, such as Pharmacy Advisor, as well as services like Maintenance Choice for PBM patients.

 

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Energizer Personal Care introduces Fresh + Sexy wipes

BY Alaric DeArment

SHELTON, Conn. — Energizer Personal Care has introduced a line of wipes designed for use after sex.

Energizer announced Tuesday the introduction of Fresh + Sexy wipes by Playtex, described as a before-and-after intimate wipe to help couples feel clean after sexual activity.

"This product was designed to address an important consumer need," Energizer Personal Care group marketing director Erik Rahner said. "Sex isn’t always a planned event that can be prepared for. With Fresh + Sexy wipes, couples now have a way to be clean and ready for even the most spontaneous moments. They can be ready whenever — and wherever — the mood strikes."

 

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WebMD launches allergy app

BY Michael Johnsen

NEW YORK — WebMD Health Corp. on Tuesday launched the WebMD Allergy app for the iPhone, a mobile resource that empowers consumers to take control of their allergies. 

"The WebMD Allergy app provides consumers with accurate and personalized weather-related allergy information to help them proactively manage their allergy conditions," stated Michael Smith, WebMD chief medical editor. "WebMD’s trusted allergy information is delivered through an innovative mobile app to help consumers be better prepared to face the day."

According to WebMD, more than 60% of its site visitors report allergies that moderately or severely affect their lives.  WebMD Allergy delivers customized health and wellness information to consumers looking to identify and manage seasonal, food, skin, drug, insect bites or stings, and latex allergies. The app also tracks allergies for multiple family members, so parents can take an active role in managing their children’s allergies.

WebMD Allergy can be personalized with optional mobile push notifications that warn when allergen levels are high, enabling app users to proactively manage their allergy conditions. Other compelling features include the ability to combine allergy and weather forecasts, which facilitates tracking pollen counts. 


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