BEAUTY CARE

CVS Pharmacy unveils Black Friday, Cyber Monday deals

BY David Salazar

With Thanksgiving days away, so are Black Friday and Cyber Monday, and CVS Pharmacy has shared the deals that will be available to its ExtraCare members this year. The Woonsocket, R.I.-based retailer said it will kick off a three-day Black Friday sales event on Thanksgiving Day to run through Nov. 25, and hold flash sales every day Nov. 26 through Dec. 2 from 12 a.m. to 11:59 p.m. for the week of Cyber Monday. 

“We want to make it easy for our customers to get what they need for the holiday season with surprising items at excellent value,” CVS Pharmacy vice president of front-store business and CVS Health chief merchant Judy Sansone said. “Our goal is to help take the stress out of the season by offering quality deals on everything from unique holiday gifts to seasonal candy and food options for entertaining, as well as everyday health, beauty and home essentials so our customers can focus on finding joy in the little things that matter most to them.”

Part of the deals this year includes a $10 CVS Cash Card promotion that will run through Dec. 9 and will be given to ExtraCare members after they spend $30 on certain seasonal merchandise and daily essentials. Additionally, the retailer will offer doorbuster deals in-store and free shipping for all online orders, as well as discounts on CVS.com during the sales event.

Beauty items seeing discounts will be cosmetic necessities, bath gift sets and designer fragrances, the company said. Certain Nautica, Beyonc, Guess, Jennifer Lopez and Vera Wang fragrances will be $12.99 and select NYX Professional lip color or glosses will be on sale two for $11.98 with $10 in ExtraBucks Rewards.

There also will be sales on such essentials as toilet paper, tissue, CVS-bran batteries and air fresheners. Certain toys will be buy one, get one free, as will select Merry Brite light sets, Hallmark licensed ornaments and boxed cards, CVS Pharmacy said. Such stocking stuffers as Nestlé and Mars Chocolate single candy will be buy one, get one free, as will the Schick Hydro men’s razor with $3 in ExtraBucks Rewards and a $3 manufacturer coupon. The company said that Beauty 360 or Blade 2 disposable razors, GUM Toothbrush and certain candies will be free after ExtraBucks offers.

In a move CVS Pharmacy said would make giving personalized gifts easier, it is offering 40% off photo cards, 30% off photo books and 20% off photo gifts. During the week of Cyber Monday, certain hot items will be up to 66% online, including some items that will be free while supplies last for customers who spend $25 or more, the company said.

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C-store giant dives into beauty

BY Gisselle Gaitan

Convenience store 7-Eleven is expanding into cosmetics. The company has launched its own line of beauty products called, Simply Me Cosmetics. An assortment of 40 products for face, eyes and lips which are included in the line will be priced between $3-$5. The brand is targeted towards the busy millennial-aged woman who looks for makeup and accessories while taking care of business, family and themselves according to the company.

“Convenience isn’t always just about a quick stop for something to eat and drink,” said Jack Stout, 7-Eleven senior vice president of merchandising, said. “7-Eleven tries to offer our customers solutions for lots of different needs. We believe that for many, this top quality line of cosmetics and cosmetic accessories can become regular purchases in addition to fill-in stops.”

7-Eleven is hoping to make its mark into the beauty business which at the moment is a $46 billion industry that is expected to increase by 12% by 2020.  Cosmetics, makeup to be more exact encompasses 17 percent of the cosmetic market, another number that is expected to continue to grow. Drug stores and supermarkets already hold 30% of this business.

“The beauty industry has seen dramatic growth of cost-conscious cosmetics in the marketplace because millennial women are looking for a variety of colors at affordable prices,” Lindsay Robertson, 7-Eleven product development category manager, said. “They like to buy and try, and our goal when developing the Simply Me Beauty line was to create a line of makeup that had a quality look and feel without a high price barrier.”

Products featured on a freestanding “Gorgeous on the Go” will include eyeshadow palettes, blush, highlighters, bronzers, mascara, eyeliner, lip gloss, cream lipsticks, faux eyelashes, brushes, nail buffers, nail polish and much more.

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Ulta Beauty announces shifts within creative and media departments

BY Gisselle Gaitan

Changes are coming to Ulta Beauty. The retailer who has over 1,000 stores located across the country has just announced new plans to work with McCann as lead creative agency of record, and Mediahub to lead all media planning.

“We are excited to partner with creative-powerhouses McCann and Mediahub to help us continue to drive our fast-paced and historic trajectory from a beauty retailer to an iconic beauty lifestyle brand,” Shelley Haus, Senior Vice President of Marketing, Ulta Beauty. “We know we have the right agency partners in place to help Ulta Beauty take our brand to the next level.”

This is the second major shift the Illinois-based company has undergone. Two years ago the company embarked on a brand new look and personality to increase customer awareness, drive in store traffic, loyalty and a deeper connection with guests. Ulta was able to achieve these goals with a relaunch of the brand both internally and externally.

“It’s our view that Ulta Beauty is a brand that has a huge role to play in culture today,” Devika Bulchandani, president, McCann NY said. “We’re thrilled to partner with Ulta Beauty because we believe in their purpose as a company and their creativity as a marketer.”

Together the companies will take a new approach the engage customers with relevant and timely content while launching new creative and media integrations throughout the second half of 2018.

“Ulta Beauty is taking a fresh look at how it uses media to engage with and inspire its guests,” John Moore, Global President of Mediahub said. “As their media agency, Mediahub will help Ulta Beauty select media properties that can deliver awareness, affinity and emotional value across all platforms. Ulta Beauty will create compelling media content that consumers will seek out and share. And they will explore the leading edge of media technology in a quest to become the next great, modern American brand.”

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