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CVS, NCoA award programs designed to aid seniors

BY Antoinette Alexander

CHICAGO CVS/pharmacy and the National Council on Aging have recognized the recipients of the Prescription for Better Health Award at the Aging in America Conference Monday in Chicago.

The recipients were selected following a nationwide competition for programs that provide seniors in their communities with access to activities and education that promote healthy lifestyles.

Groton Senior Center of Groton, Conn., was selected as the top honoree in recognition of its program “On Our Own: Staying Steady,” a falls prevention program that combined physical assessments for risk of falling, a home assessment and the evidence-based program, “Matter of Balance.” This collaborative program brought community resources together in a comprehensive effort to reduce the number of falls by seniors and keep them independent and at home.

“Groton Senior Center demonstrated its commitment to helping individuals make healthy lifestyle choices and improving their quality of life, earning it this year’s Prescription for Better Health Award,” stated Rob Price, SVP of retail advertising and marketing at CVS/pharmacy. “We are proud to recognize this organization and salute all of the applicants for their contributions to the senior community.”

The four honorable mentions include:

  • CareLink of North Little Rock, Ark., for “Dancing with the Seniors”
  • Troy Senior Center of Troy, Mich., for “Pickleball”
  • Senior Services of Midland, Mich., for “Home Alone Camp”
  • Wentworth Connections of Portsmouth, N.H., for HealthRHYTHMS.

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Survey finds shoppers with a plan spend most money

BY Allison Cerra

CHICAGO Coupon clippers and shoppers that plan their excursions to the supermarket are more likely to spend more money, according to a Henkel survey.

Henkel, a manufacturer of such brands as Dial soap, said that those who go to supermarkets with the intent to shop and save yield more profit than carefree shoppers. On average, coupon clippers spent more than $7,100 last year. What’s more, Henkel added, these shoppers accounted for 31% of spending on packaged goods in 2009, even though they only make up 26% of U.S. households.

Another interesting fact, the CPG maker noted, is that shoppers with a plan also are less likely to shop at new stores.

The survey was baed on tracking of about 40,000 households performed by ACNielsen and Information Resources Inc.

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Bayer aspirin quick release crystals

BY Michael Johnsen

CVS had this citrus-flavored Bayer aspirin quick release crystals clip-stripped within adult dentures. And while this product isn’t the 81 mg of aspirin recommended for daily consumption to prevent a second heart attack (it contains 850 mg in each powder pouch), there is still a very strong need for this kind of easily stored/quickly administered aspirin product for seniors.

Sufferers of any heart attack are recommended to chew and swallow aspirin just after they’ve dialed 911 and called for help. As the first aid for heart attacks, aspirin makes platelets less sticky and can minimize blood clot formation and prevent further blockage of the artery.

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