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CVS Health to open lab in Boston to further ‘explore digital enablement of health care’

BY Antoinette Alexander

 

WOONSOCKET, R.I. — CVS Health has confirmed a report that it is planning to open a CVS Health Digital Innovation Lab this winter in Boston that will focus on “building customer-centric experiences in health care.”

As initially reported on BetaBoston.com, the new 15,000-sq.-ft. office space will be centrally located to the medical community in Longwood and the tech community in Cambridge, and will enable CVS Health to further explore the “digital enablement of health care.”

Brian Tilzer, chief digital officer of CVS Health, told BetaBoston.com that one major goal is to connect with start-ups that are developing new healthcare-related products and services. In all, about 100 people will be based in the CVS Health Digital Innovation Lab.

In the article, Tilzer also pointed to another project in development — “lab stores” in Boston, New York and Menlo Park, Calif. Tilzer said the stores will provide a “live environment” and will open next year. "The lab stores will provide a 'live environment' to 'explore whther they can be meaningful,'" Tilzer told BetaBoston.com. 
 

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As part of Walmart exclusive, Holoma enables ‘4D photos’ for greeting cards, gifts

BY Michael Johnsen

MIAMI BEACH, Fla. — Holoma on Monday announced it will place advanced video capabilities into the hands of consumers this holiday season as part of a Walmart exclusive. 
 
In a first-of-its kind initiative, their website, U4D-iT.com, utilizes advanced image recognition technology so that consumers can create fun, interactive photo cards and gifts that play a related video.  
 
U4D-iT.com offers consumers the ability to "4D" their photos. When a photo and a related video are uploaded on the site, the 4-D technology links the two, creating a "4D photo."  When the photo is scanned with the free, integrated mobile app, the video plays.
 
"Seeing a photo come to life like this is magical," stated Ken Haffner, CEO of Holoma. "With the readily available video and photo technology on mobile phones, we thought, why not connect the two for a truly engaging experience? And, without altering the photo in any way we can bridge the gap between still photography and video."
 
One feature of this interactive technology is that the photo is transformed into a 4-D photo without being altered or changed in any way. Another feature is that there's no waiting for a revised photo file or a link. The same digital photo uploaded to U4D-iT.com can be instantly uploaded in-store at the Walmart Photo kiosk, or at the online Walmart Photo Center, to use in creating scannable holiday cards and gifts.
 
There is no additional charge to print 4-D photos at Walmart or to use 4-D photos to create cards, invitations and an array of photo gifts, the company stated. It costs $9.96 to 4-D a photo at U4D-iT.com, and that photo can be used on as many Walmart Photo Center items as the consumer desires.  
 

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Target, Kaiser Permanente team up for four new Target Clinics

BY Antoinette Alexander

MINNEAPOLIS — Target and Kaiser Permanente are teaming up to launch in Southern California four Target Clinics that will feature expanded services not typically available in Target Clinics.

The clinics will launch in November and December, offering expanded health services including pediatric and adolescent care, well-woman care, family planning and management of such chronic conditions as diabetes and high blood pressure. Through this collaboration, Kaiser Permanente will provide care to Kaiser Permanente members and non-members.

Kaiser Permanente will staff the new clinics with licensed nurse practitioners and licensed vocational nurses, and will have physicians available by telemedicine consultations, giving local Target guests access to Kaiser Permanente’s healthcare services. The clinics will be located within Target stores and will provide walk-in care, along with the convenience of the Target Pharmacy.

“Target is thrilled to welcome all local guests into the new Target Clinics in Southern California. We believe our stores are uniquely equipped to offer guests a comprehensive approach to supporting their wellness needs, including Target Clinic, Target Pharmacy, healthy foods and wellness products,” stated Kevin Ronneberg, medical director at Target. “We look forward to working with Kaiser Permanente to make their exceptional care and services available to the entire community, while ushering in the next generation of healthcare service models.”

“We’re collaborating with Target because its clinics have a legacy of combining quality and convenience in a way that we think will resonate with both our members and the overall Target guest population,” stated Paul Minardi, medical director, business management at Kaiser Permanente Southern California and Target Clinics in Southern California. “This is the evolution of expanding Kaiser Permanente’s high-quality and holistic care delivery into a setting that will provide patients with wellness support.”

Target Clinic currently has 79 locations in seven states. The new Target Clinics are also in the process of contracting with Medicare, MediCal, Blue Shield of California and other health insurance plans in the area for certain services.

Kaiser Permanente-staffed clinics at Target locations open Nov. 17 in Vista, San Diego, and Fontana, and a fourth clinic in West Fullerton will open on Dec. 6.
 

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