CVS Health, New England Patriots pay tribute to New England military veterans
WOONSOCKET, R.I. — CVS Health and the New England Patriots teamed up to salute military veterans from across New England by hosting the third-annual CVS Health/New England Patriots Football Skills Camp for Veterans.
The camp, held in October, afforded veterans of all abilities the opportunity to work on football skills on the field at Gillette Stadium alongside former Patriots players. The camp was an extension of CVS Health’s overall commitment to supporting America’s military heroes and to individuals of all abilities.
The veterans who participated in the event included more than 30 men and women from Connecticut, Massachusetts and Rhode Island, as well as some of their family members.
The CVS Health/New England Patriots Football Skills Camp for Veterans kicked off in “New England Patriots style” with veterans from all branches of the military experiencing the thrill of taking the field through an entryway comprised of Patriots flags. It continued with veterans sharpening their football skills at blocking, throwing and kicking stations run by Patriots alumni Jon Williams and Garin Veris. The camp included opportunities to get autographs from and take pictures with the Patriots alumni, cheerleaders and mascot Pat Patriot. As part of the camp, the veterans were treated to lunch, as well as tickets for a visit to The Hall at Patriot Place presented by Raytheon — all courtesy of CVS Health.
“It’s always such an honor to host an event for these men and women who have served our country,” said Eileen Howard Boone, SVP of corporate social responsibility and philanthropy for CVS Health. “This is the third year in a row that we’ve partnered with the New England Patriots on this football skills camp, and we couldn’t be more pleased about the excitement the veterans display as they interact with the Patriots alumni and enjoy a dream day on the field at Gillette Stadium.”
David Casey, VP workforce strategies and chief diversity officer for CVS Health, added, “As a former U.S. Marine, I understand how much our military members and their families sacrifice, so I’m incredibly proud to be here today supporting these veterans as they enjoy such a unique experience at Gillette Stadium. This football skills camp is just one of the many ways CVS Health supports our nation’s military community. From recruiting, retaining and developing military veterans and service members for employment at CVS Health, to providing charitable support to military and veteran-focused organizations — CVS Health is committed to serving our nation’s heroes.”
CVS Health worked with the U.S. Department of Veterans Affairs New England Adaptive Sports program — a program of the VA Boston Healthcare System — to invite veterans of all abilities to participate in the camp.
Over the years, CVS Health has provided charitable support to military and veteran-focused organizations, including the National Guard, Fisher House, Operation Military Embrace, Wounded Warrior Project and the USO. The company also has worked with the U.S. Chamber of Commerce’s Hiring Our Heroes program to identify and hire veterans, has partnered with the Boston Red Sox for the last four years on baseball skills camps at Fenway Park for veterans of all abilities and with the nonprofit organization Golf For All on a series of golf clinics for veterans of all abilities. In addition, the company has established a colleague resource group — Valor — which is comprised of colleagues with a passion to serve those who have served our country.
UGG strengthens omnichannel approach with new technology-driven concept store in D.C.
GOLETA, Calif. — Deckers Brands has announced the grand opening of its first-ever UGG Australia technology-driven concept store, located in the Washington, D.C., metropolitan area.
The new store serves as Deckers' second "Innovation Lab" — the first being the company's Brand Showcase store in the Santa Barbara, Calif., area — to test the latest omnichannel models, merchandising approaches and other innovations that can be deployed across company-owned retail locations.
"Omnichannel isn't just a catchphrase for Deckers; it's an integral part of our culture of innovation and our retail strategy — one that we've made investments in for more than five years now — to engage with our consumers with respect to their preferred shopping channel. That strategy is on full display at the UGG store, where we are merging the best of digital and physical shopping experiences, and setting the foundation for future omni capabilities across our brands," said Dave Powers, president of omnichannel for Deckers Brands.
"UGG has successfully evolved into a year-round lifestyle brand with strong equity among consumers. We've been able to drive loyalty and engage with new consumers due in part to the emphasis we've placed on omni-channel as it provides new opportunities for us to serve them through their multi-platform shopping journey," said Connie Rishwain, president of UGG.
The 2,110-sq.-ft. store, now open to the public, features sleek, interactive digital enhancements. By introducing elements of online shopping into the physical brick-and-mortar store, Deckers is giving UGG consumers the opportunity to shop the nearly 230 SKUs on display, as well as Infinite UGG products — an "endless aisle" of merchandise not found in store. The product assortment is further heightened by two popular UGG customization programs:
The "UGG By You" program places the consumer in control of the design process to make their mark on five classic styles — Classic Mini, Classic Short, Bailey Bow, Bailey Button and Fluff Flip-Flop. The "Bling It On" program enables consumers to transform their UGG staples through a selection of Swarovski crystal patterns and statement-making looks.
The company also is introducing RFID technology that allows consumers trying on merchandise to view digitally triggered content on four 65-in. HD touchscreens throughout the store, including product information and options, style tips, videos, related marketing campaigns and suggested complementary products. Consumers can send themselves SMS texts with a product link right from the HD screens. Deckers Brands partnered with Control Group, a New York-based technology and design consultancy, to create the interactive intelligence solutions incorporated into the RFID tags and touchscreens.
UGG sales associates will be equipped with iPads to attend to product questions, provide customer service support and complete e-commerce purchase transactions for items not available on the sales floor. In addition, consumers will have access to free Wi-Fi while shopping so they can connect with their social channels and share their shopping experiences. When the consumer's journey moves from the sales floor to the checkout, transactions of in-stock merchandise will be completed on tablets — these are minimal cash wrap solutions created to reconfigure the store layout and showcase even more UGG brand products. Select Infinite UGG orders can be shipped overnight for free or picked up in-store.