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CVS Health to focus on omnichannel experience for the holidays

BY Gina Acosta

WOONSOCKET, R.I. — CVS has developed an omnichannel strategy for this holiday season. The retailer is focused on targeting customers online, on mobile and in stores.
 
Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests. Additional holiday savings and tips can be found on the CVS Facebook page.
 
"We work hard to reduce the stress of gift giving for our customers" said Judy Sansone, SVP of merchandising for CVS/pharmacy. "Last-minute shoppers will find great gifts and stocking stuffers at CVS/pharmacy without breaking their budgets or running all over town."
 
CVS has also created an Online Gift Guide this year where customers can view the latest holiday deals and browse gifts by category, such as "Him," "Her," "Kids" and "Stocking Stuffers." Through the Online Gift Guide, shoppers can also watch short videos featuring popular bloggers who have partnered with CVS this season to share advice and family traditions.
 
For the third quarter ended Sept. 30, CVS Health posted net revenues of $35 billion, representing an increase of 9.7%.

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WSJ: Google developing ‘buy now’ button

BY Gina Acosta

NEW YORK — Google could be preparing to take on Amazon.com with its own unique e-commerce solution.
 
According to the Wall Street Journal, Google is developing a “buy now” button that would be embedded right into results pages within the search engine. '
 
The inclusion of a “buy now” button in search results would allow searchers to put the item in a shopping cart immediately and check out with a single click (similar to Amazon’s one-click ordering feature). The Google “buy now” button would allow the company to keep potential customers on its pages longer and give them a quick way of shopping online. 
 
According to the newspaper, Google wouldn’t be the one doing the actual selling; orders would be fulfilled through third-party retailers. 
 
Google is also reportedly looking into an Amazon Prime-like service that would offer shoppers free or discounted shipping with select retailers for a yearly fee.
 
The possibility of a Google “buy now” button comes as other online services look into similar features. 
 
Twitter started testing a “buy now” button on its mobile app in September and users have reported seeing the button as far back as June.

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Tootsie Pop, “Owl”

BY DSN STAFF

 

“How many licks does it take to get to the center of a Tootsie Pop?” According to various studies, it takes anywhere from 252 to 3,481 licks to get to the Tootsie Roll center of a Tootsie Pop, but DSN will take the wise old owl’s word for it: “A one, a two-HOO, a three. Three.” 
 

Click here to continue browsing DSN’s top CPG commercials of all time.

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