CVS Health, Cigna unveil Cigna Health Works collaboration
BLOOMFIELD, Conn. and WOONSOCKET, R.I. — CVS Health and Cigna on Thursday announced a new collaboration aimed at revamping the experience of patients on Cigna employer-sponsored health plans. Cigna Health Works will align Cigna-administered health benefits with CVS Pharmacy and MinuteClinic services to create a personalized health-and-wellness program for Cigna-covered patients in select markets, the companies said.
“Cigna Health Works flips the traditional health care experience on its head to help make health benefits more effective, affordable and user-friendly,” Michele Paige, VP and GM of Cigna Onsite Health, said. “This new model is based on how the customer wants to consume health care — it's about creating value and a new way for health care consumers to get more from their health plan, by ensuring that we are there for them at the places they prefer to go for convenient care.”
Cigna Health Works includes such benefits for Cigna beneficiaries as patient engagement and personalized support using Health Tag message on prescription bags that advice patients of necessary health actions from the pharmacist or a clinician, as well as provide information about available Cigna Health and Wellness Coaching services that are included at no additional cost with their health plan. Additionally, the collaboration includes contracted discounts at MinuteClinic for certain preventive and acute care, including biometric blood-pressure, cholesterol and blood-sugar screenings and treatment for minor illnesses.
The collaboration also includes a CVS ExtraCare Health card that provides an exclusive 20% discount on such CVS Health-branded over-the-counter health-related products as vitamins, pain relievers, digestive health products and more. Cigna Health Works also can be paired with Cigna 90 Now, which offers 90-day refills for maintenance medication in an effort to improve patient adherence and cost savings.
“This new level of collaboration with Cigna is a part of the growing trend toward consumer-directed care,” CVS Pharmacy president Helena Foulkes said. “By providing information and cues for CVS customers and patients to help them get the most from their Cigna-administered health benefits, we also help them improve their health and reduce their health care costs in a way that's easy and convenient.”
Paige said that Cigna Health Works offers an opportunity for cost savings by providing beneficiaries an alternative to potentially costly urgent care and emergency room visits, and noted Cigna data showing that 45% of its greater south Florida customers’ urgent care facility visits could have been conducted in retail clinics. Doing so, Cigna said, would have reduced the patients’ healthcare costs by 81% per visit.
"As the popularity of retail health care continues to rise, Cigna Health Works is designed to help improve health care quality and address potential gaps in care,” Paige said. “In some markets, up to one-third of Cigna customers have used some form of retail health care within a year's time.”
The effort also is aimed at filling gaps in care. Cigna said that Cigna Health Works can help address such health concerns as lacking a primary care physician or accessing pre-diabetic health screening. Besides the discounted rates for acute episodic care at MinuteClinic locations, Cigna-administered plan patients will be able to access A1C blood-sugar testing, and MinuteClinic clinicians can provide patients with a list of in-network physicians for those without a primary care provider. Patients with existing primary care physicians can have their electronic health record shared with their physician.
“By connecting all constituents in the care continuum, Cigna Health Works is designed to close potential gaps and improve the quality of care our customers receive,” Paige said.
Prevagen NASCAR sponsorship continued at the Mid-Ohio Sports Car Course
MADISON, Wis. — Prevagen's sponsorship of Josh Bilicki continued this weekend as he competed in the second of three road courses in the NASCAR XFINITY Series. Prevagen first announced its sponsorship of Bilicki, a native of Richfield, Wisconsin, last week. Bilicki raced in the No. 8 B.J. McLeod Motorsports Chevrolet Camaro at the Mid-Ohio Sports Car Course.
"Overall, last week at Watkins Glen was a very positive weekend for us," Bilicki said. "We showed that we could compete with the top teams and drivers. We faced strong competition and it shuffled us to the back of the field in the closing half of the race."
"We're thrilled to support Josh at the Mid-Ohio Challenge and watch him to continue to learn and gain experience as a driver on these mentally challenging road courses," said Tom Dvorak, VP sales and marketing at Quincy Bioscience, the makers of Prevagen. "You never really stop learning in life and always have to step up to new tests. We are proud to continue as sponsors within the greater NASCAR family."
The Vitamin Shoppe’s new auto replenishment service includes sampling opportunity
SECAUCUS, N.J. — The Vitamin Shoppe on Monday launched Spark Auto Delivery, a convenient and differentiated product subscription service that will allow customers to save on their favorite wellness items while receiving them on a flexible, automated shipping schedule.
"While the concept of auto delivery is not new to the industry, we have created a consumer-first subscription service that combines convenience and savings with engaging experiences," stated John Hnanicek, chief customer innovation and technology officer at The Vitamin Shoppe. "With Spark Auto Delivery, we are enhancing our customer's journey from product discovery to delivery by incorporating personalized elements and interactions designed just for them."
The Vitamin Shoppe is collaborating with Liquid Agency, a leading branding firm focused on creating holistic and innovative brand experiences, to design the service. "In a world where Amazon is challenging the retail norms, we employed Silicon Valley Thinking to design a subscription service experience for The Vitamin Shoppe that other retailers simply cannot replicate—by leveraging brand equities that are unique only to The Vitamin Shoppe and their customers," stated Dennis Hahn, chief strategy officer at Liquid Agency.
The program includes a built-in trial feature for new products. "Subscribers will experience the surprise and delight of discovery, delivered, when they receive a complimentary personalized sample box—four times a year—to help introduce them to new, innovative products and promotions that may be of interest," The Vitamin Shoppe noted.
Additional perks include complimentary, virtual wellness consultations with certified nutritionists and customized transformation plans to further help members achieve their personal goals.
By subscribing to Spark Auto Delivery, customers will receive 10% off of more than 1,000 participating products, guaranteed best prices, double Healthy Awards points, and free shipping in the continental United States. Subscribers will also enjoy convenient benefits such as flexible delivery, allowing customers to choose their own product shipping schedule, and hassle-free returns in-store and online.