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CVS enhances ExtraCare savings with digital Send to Card option

BY Allison Cerra

WOONSOCKET, R.I. — CVS/pharmacy once again has boosted its rewards program with a new digital savings option that allows customers to send coupons directly to their loyalty card.

The company said that the "Send to Card" option provides ExtraCare cardholders, who have opted in to receive ExtraCare emails, with the option to send select coupons directly to their ExtraCare cards for automatic, digital in-store redemption, eliminating the need to print those coupons at home and submit paper copies at the register.

As previously reported by Drug Store News, CVS/pharmacy celebrated the 10th anniversary of its ExtraCare Rewards program by offering cardholders quarterly ExtraBucks rewards, which are automatic savings each shopper earns for scanning their ExtraCare card during each shopping visit. In line with the celebration, CVS launched its MoneyTrashers campaign, designed to help more customers realize that these rewards can be used to buy almost anything in the store.

"Our goal is to offer all 67 million ExtraCare cardholders the choice of how they personally want to engage with our program to receive offers and rewards at CVS/pharmacy," CVS/pharmacy VP customer relationship management Melissa Studzinski said. "We encourage all of our cardholders to sign up for ExtraCare emails to take advantage of this new, easy way to save while shopping at CVS/pharmacy."

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Nelsons launches Rescue Remedy Facebook contest

BY Michael Johnsen

NORTH ANDOVER, Mass. — Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy. Consumers who "like" Rescue Remedy" on Facebook as part of the "Want" To-Do List contest will be entered for a chance to win $2,500.

“We all have a want to do list running through our head, but time and money tend to make us put those things on the back-burner,” Rescue Remedy senior brand manager Katrina Eichenfeldt said.  “We hope this campaign inspires people to be deliberate about carving out time for their own goals and to think about what they’ve always wanted to do.”

To enter, participants simply “Like” Rescue Remedy on Facebook and then follow the “Want” To-Do sweepstakes link to create their “Want” To-Do list. Once entered, participants will have the option of inviting their friends to enter as well. Each eligible friend who enters the sweepstakes gives the person who invited them an additional chance to win. Each participant also gets a Rescue Remedy coupon for entering.

Deadline for entries is Oct. 3, and the first prize winner of $2500 will be selected at random from all the respondents on Oct. 11.

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Merrimack gets orphan drug designation for pancreatic cancer treatment

BY Alaric DeArment

CAMBRIDGE, Mass. — The Food and Drug Administration has granted orphan drug designation to a chemotherapy drug made by Merrimack Pharmaceuticals for pancreatic cancer, the drug maker said Monday.

Merrimack announced that it received the designation for MM-398, described as a novel, stable, nanotherapeutic encapsulation of the chemotherapy drug irinotecan.

The FDA gives orphan drug designation to treatments for diseases that affect fewer than 200,000 people in the United States. Once approved, an orphan drug gets extended market exclusivity, regulatory fee reductions and support for research and development initiatives.

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