BEAUTY CARE

CVS educates consumers on sun protection

BY Antoinette Alexander

WOONSOCKET, R.I. Looking to help consumers be sun safe, CVS/pharmacy has teamed up with Jeffrey Dover, the dermatologist behind the chain’s proprietary brand skin effects, to educate shoppers on the new products that offer the best sun protection.

“Ordinary UVA sunscreen chemicals break down as soon as they are exposed to light and become practically ineffective in about one hour,” stated Dover. “It’s not just full spectrum coverage we need to be concerned with. The key is finding a product with both UVB and UVA protection that also lasts longer.”

Many consumers don’t realize that the SPF rating on the sunscreen bottle only measures UVB, so consumers should look for a sunscreen label that specifically includes UVA protection. The Food and Drug Administration is currently working on new packaging regulations that will help make labeling easier to understand.

Another common misconception is that once sunscreen is applied it offers all-day protection. New technologies have been created to help keep the key sun protection ingredients in the sunscreen formula stable so they won’t break down for hours and, therefore, do not need to be reapplied as often.

CVS suggests such products as the new Continuous Spray 45 by skin effects by Dr. Jeffrey Dover, which uses Dermaplex technology. It is a photostable formula that maintains its integrity and protection levels for up to five hours of sun exposure, also offering full spectrum UVA/UVB protection.

It is also important to note the expiration date on sunscreen bottles. Most are only good for about six months, and then they lose their efficacy. Dover suggests that consumers buy a new bottle before each vacation to ensure safety.

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L’Oreal’s Huber to head up Juicy Couture

BY Alaric DeArment

NEW YORK Liz Claiborne brand Juicy Couture is getting a new president, Juicy announced this week.

Edgar Huber, a 15-year L’Oreal veteran will take over the position in August. Most recently, he was managing director for L’Oreal Europe, managing such brands as Lancome, Ralph Lauren Fragrances and Giorgio Armani Beauty. Prior to August, he was L’Oreal USA’s president of luxury products.

Huber will be in charge of Juicy Couture’s global expansion strategy. Gela Nash-Taylor and Pamela Skaist-Levy founded the label in 1994, marketing clothing, accessories, jewelry and fragrances.

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Estee Lauder introduces two eye makeup collections

BY Alaric DeArment

NEW YORK Estee Lauder has released the Brow Perfecting Duo, which comprises clear styling wax and shaded powder, as well as a hard-angled brush for applying powder and a grooming wand for applying the wax.

Another Estee Lauder product, the Signature Eyeshadow Quads, contains four color ranges, each with two color palettes. The color ranges are pink to berry, mauve to blue, nude to brown and gold to green.

The Signature Eyeshadow Quad is available for $35, and Brow Perfecting Duo is available for $26. Brow Perfecting Duo is part of the Brow Focus collection, which also includes brow-setting gel for $16 and a brow-shaping pencil, advertised on the company’s U.K. site for about $25.

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