BEAUTY CARE

CVS debuts Nail HQ kiosk

BY Alaric DeArment

WOONSOCKET, R.I. — Starting this month, more than 2,000 CVS/pharmacy stores will have special in-store kiosks that showcase the latest trends and innovations in nail care, the retail pharmacy chain said Thursday.

Nail HQ will debut a former salon-exclusive – gel nail technology – with new products from SensatioNail and Sally Hansen. Nail HQ will also feature an array of new shade options and allow shoppers to view polish shades outside of the bottles through nail color strip displays.  The Nuance Salma Hayek line, a CVS/pharmacy exclusive brand developed in partnership with actress Salma Hayek, will be introducing the 32-sku nail lacquer collection. In addition, nail brand essie will launch its newest collections at the Nail HQ every month. 

The company said its support for the category stemmed from a 40% increase in nail care sales since 2011 and annual double-digit growth every year since 2008.

"With nail care sales booming, it’s clear that customers are looking to CVS/pharmacy to find the latest innovation that the category has to offer," CVS/pharmacy VP beauty Cheryl Mahoney said. "With the launch of the CVS/pharmacy Nail HQ, we are able to feature a wide variety of the best new nail trends and technologies that [a customer] can experience in our stores and then apply for herself at home — all with the added convenience of shopping at her local CVS/pharmacy."

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BEAUTY CARE

Boldface ships holiday merchandise

BY Alaric DeArment

SANTA MONICA, Calif. — Boldface Group has shipped its first wave of holiday merchandise to several retailers around the country, the company said Thursday.

The beauty products maker said it had shipped faux eyelashes, mascara, lipstick sets and others to retailers like CVS, Duane Reade, Kmart, Fred Meyer, Meijer, Ulta and others. The products include Lash Dash Faux Lashes, Kardazzle Alll Over Face Palette Kits, Au Naturel Lip Sets and Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

The company said a comprehensive launch of 62 SKUs will follow this initial holiday product launch in first quarter 2013 with an item-based color range and such items as Kurve Powder Compact, M$M Pre-Make-Up Gelee and Intimate Spotlight Illuminator.

 

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Nutra Nail launches holiday collection of Gel Perfect nail polish

BY Rebecca Haughey

EAST RUTHERFORD, N.J. – Nutra Nail announced Wednesday the launch of its Bling It On Limited Edition Nutra Nail Gel Perfect color collection, which features six sparkling, festive shades fit for the holidays.

Gel Perfect is the first and only at-home gel polish that sets in just five minutes with no UV/LED light needed, creating a shiny patent leather look comparable to that of a professional mani/pedi. The Bling It On Collection includes such new shades as Ruby Slippers, Purple Luxe, and Gold Strike. The new collection will be available through December 2012 at Rite Aid, Walgreens, CVS, Duane Reade and other retailers for a suggested retail price of $11.99.

Nutra Nail also produces No-Mess Express, which removes the gel nail polish in two minutes using a patent-pending pouch delivery system designed to concentrate remover on nails where it is most needed. No-Mess Express contains aloe and lanolin, making it safe and gentle for use on nails. No-Mess Express is available at drug, food and supercenter stores nationwide with a suggest retail price of $5.99.

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