BEAUTY CARE

CVS to carry Photo Therapeutics LED home skin treatment device

BY Antoinette Alexander

CARLSBAD, Calif. Photo Therapeutics, a developer of therapeutic LED technology for the physician dermatology market, announced with PhotoMedex that it is launching its Omnilux LED-based technology at nearly 600 CVS Healthy Skincare locations this fall and at cvs.com.

CVS will distribute Photo Therapeutics’ hand-held LED device, dubbed Omnilux New-U, for skin rejuvenation and the reduction of fine lines and peri-orbital wrinkles beginning in October.

According to the company, the Omnilux New-U is the first and only hand-held device to receive clearance from the U.S. Food and Drug Administration for over-the-counter sales to consumers for use at home.

The New-U can be used in combination with a skincare regime or as a stand-alone treatment.

In other company news, Photo Therapeutics has announced its intent to be acquired by PhotoMedex, players in medical laser treatments for psoriasis and other skin diseases and marketers of skincare products to dermatologists.  This union is expected to spur further investment in the research, development and marketing of Photo Therapeutics’ LED and light-based therapies under PhotoMedex to complement therapies in the medical, beauty and cosmetic fields. The proposed acquisition is expected to close in the fourth quarter of 2008.  

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Sierra Summits gets the word out: sunburn still a risk in cooler seasons

BY Antoinette Alexander

RENO Skin care company Sierra Summits, which makes High Altitude Adventure Sunblock, is reminding consumers of the importance of using sunblock in the fall and winter.

“During the winter, even cautious outdoor enthusiasts may unknowingly put their skin at risk by leaving it unprotected or under-protected,” sated Sierra Summits’ founder and chief executive officer Jennifer Rice. “Cool weather may lull people into thinking they don?t need sunscreen when, in fact, UV rays are intensified by now and high altitudes.”

According to the company, snow reflects 80 percent of UV rays and UV intensity increases by 10 percent every 1,000-foot increase in elevation. In the mountains or snow, skin can burn more severely in less time. The American Academy of Dermatology recommends applying sunscreen when in the sun for more than 20 minutes.

Seeing a need in the marketplace for an affordable formula that protects skin under intense, high-altitude conditions, Rice designed the Sierra Summits High Altitude Adventure Sunblock. The product promises to offer multiple hour, broad spectrum, high-altitude and photostable protection against UVB and UVA rays. The product is priced at $7.95 for a 1.5-ounce tube and $25 for an 8-ounce tube.

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Clairol names new color director for women’s hair color lines

BY Antoinette Alexander

CINCINNATI Clairol, a P&G Beauty brand, has tapped celebrity colorist Jason Backe to be the brand’s new color director.

Backe, a master colorist and chief executive officer for ted Gibson salon in New York, is known for his natural-looking color and low-maintenance techniques.

“With [Backe’s] impressive eye for beautiful hair color and enthusiasm for providing insightful and useable advice and tips, he aligns perfectly with Clairol’s core philosophies,” Tara Brown, marketing director for Clairol, said. “We’re excited to partner with [Backe] because he will offer women insights to everything from shade selection and application to hair color maintenance.”

In addition to his expert consultations, Backe has worked with such celebrities as Anne Hathaway, Renee Zellweger and Kim Raver. His work can be seen in luxury ad campaigns such as Dolce & Gabbana, Calvin Klein, Chanel and Versace.

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