CVS Caremark’s MinuteClinic reaches 20M patient visits
WOONSOCKET, R.I. — CVS Caremark’s MinuteClinic has surpassed 20 million patient visits since opening the nation’s first store-based clinic in 2000, the company has announced.
Significant continued growth is anticipated in the coming years with the demand for more accessible and affordable health care services as a result of the Affordable Care Act, the primary care provider shortage and an aging Baby Boomer population.
To meet the growing demand, MinuteClinic expects to add 150 new clinic locations in 2014 in both existing and expansion markets, including those in several new states: Nebraska, New Mexico, and Wisconsin. As previously reported by Drug Store News, MinuteClinic projects to have 1,500 clinics nationwide by 2017.
"With the first open enrollment period for the Affordable Care Act now complete, it is evident that there are a number of market factors that are going to put even more pressure on our system to deliver timely and convenient care at rates that are affordable for consumers and third-party payers," stated Andrew Sussman, president, MinuteClinic and SVP/associate chief medical officer, CVS Caremark. "By continuing to expand in both clinic locations and services, we believe MinuteClinic is well positioned to meet this demand and support the work of primary care providers with innovative choices for care delivered in the retail setting."
In addition to clinic growth, MinuteClinic now has affiliations with 32 major health systems around the country. These affiliations include physician medical director collaboration, integration of electronic medical records and joint clinical programs.
"Behind this important milestone is a team of 2,500 practitioners and countless others in our organization who make it possible for MinuteClinic to deliver consistent, high-quality care 365 days a year," Sussman added. "And we are deeply appreciative of the continued support and feedback from our valued patients as MinuteClinic grows and evolves in its mission to improve health care delivery in the communities we serve."
Birchbox, OHL collaborate on new fulfillment center
NASHVILLE, Tenn. — On the heels of published reports that beauty e-commerce company Birchbox has secured $60 million in funding, OHL, a provider of global supply chain management solutions, has announced that it has begun fulfillment operations and small parcel management for the beauty company.
Since 2010, Birchbox has grown from 600 subscribers to 800,000 subscribers with more subscribers signing up every day. This year will mark the fourth anniversary for Birchbox, and they are celebrating it with an entrance into brick and mortar with a store set to open in New York City.
"As we continue to look ahead to the future, we needed a fulfillment solution that would make our end-user paramount while being able to meet our growth in the future. Part of the reason we chose OHL was their ability to grow with us, as well as their customer-centric approach to fulfillment," stated Matt Hertz, director of logistics for Birchbox.
The new fulfillment center is located in Mount Juliet, Tenn., providing a more centralized location and faster transit times for Birchbox customers across the United States.
Cetaphil unveils first fully integrated marketing campaign
FORT WORTH, Texas — Galderma’s Cetaphil brand of skin care products has launched its first fully integrated consumer marketing campaign.
The Gentle Power campaign, created by the brand’s new agency of record Cramer-Krasselt, highlights the Cetaphil product formulations that are both gentle and effective for all skin types. The TV, print and digital advertisements focus on the skin, paired with statements that demonstrate how women balance the demands of their day-to-day lives with how Cetaphil products balance the day-to-day demands on their skin.
The Cetaphil brand’s first fully integrated consumer marketing campaign includes all aspects of communication including traditional media, social media, e-commerce and media planning. The new consumer-focused strategy will be a significant step-change in the Cetaphil brand’s marketing efforts, which have historically relied primarily on dermatologist recommendations to patients.