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CVS Caremark releases 2011 corporate social responsibility report

BY Allison Cerra

WOONSOCKET, R.I. — CVS Caremark announced on Tuesday the release of its 2011 corporate social responsibility report.

Providing an overview of the company’s commitments to environmental stewardship and diversity, improving patient health outcomes, as well as its continued status as an employer of choice and to helping people — especially children and the underserved — access care and services through its social investments, this year’s CSR unveils CVS Caremark’s strategy for reinventing pharmacy for better health and also highlights the company’s focus on diversity, both within its own workforce and in active engagement with the communities it serves. What’s more, the report features CVS Caremark’s progress related to the goal of reducing its carbon intensity by 15% by 2018 through a variety of sustainability measures. This year’s report includes an accounting of the company’s political contributions and activities, a first for CVS Caremark.

The report, titled "Helping People on Their Path to Better Health," is available online at Cvscaremark.com/CSR.

"The process of measuring our progress and performance and assessing the outcomes of our efforts to date in such areas as workplace, diversity, governance, products and services and the environment, helps us to be more accountable to our stakeholders," CVS Caremark president and CEO Larry Merlo said. "We’re pleased to share this report and the exciting progress we’re making, in many different ways, every single day."

The CVS Caremark 2011 CSR report was developed in accordance with the Global Reporting Initiative G3 guidelines, an international framework that is recognized and used by organizations to report on their CSR and sustainability performance.

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ComScore: Q1 online retail spending rose 17%

BY Allison Cerra

RESTON, Va. — ComScore reported that online retail spending reached $44.3 billion for first quarter 2012, up 17% from the year-ago period.

ComScore said retail e-commerce sale estimates represented the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth. Additional findings included:

  • 48.8% of e-commerce transactions included free shipping, the highest percentage for a quarter on record outside of the holiday season;

  • When it came to mobile shoppers, ComScore found that 38% of tablet owners have made a purchase on their devices within the past month.

"The first quarter of this year was especially strong for retail e-commerce as we returned to year-over-year growth rates in the high teens, numbers we haven’t seen since 2007," ComScore chairman Gian Fulgoni said. "While the economic recovery continues to be painfully slow, the channel shift to e-commerce appears to be accelerating. This presents opportunities but also challenges for brick-and-mortar retailers if they can’t hold onto their offline market share in the digital world. E-commerce has reached critical mass in several product categories, and it will be important to monitor these sales trends by category in order to correctly gauge the impact e-commerce is having on overall retailer performance."

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Study: More consumers incorporating social media into shopping experience

BY Alaric DeArment

CHICAGO — Almost 100 million Americans use social media to shop, according to a new survey.

Agency network Leo Burnett Worldwide and its marketing services arm, Arc Worldwide, released results of the "SocialShop" study Wednesday showing that 95 million Americans, or 42% of Americans, are shopping through social media, while almost 73% of people are using social media more than a year ago.

The study found that people of all ages are using such social networking sites as Facebook, Twitter, YouTube and Groupon as shopping tools. This includes 42% of social shoppers who reported using Facebook more than they did a year ago, while 55% are using daily deals more, and 46% have increased engagement on review sites and forums.

"It’s no secret that social media is top of mind among brands," Leo Burnett/Arc Worldwide SVP and strategy director Masha Sajdeh said. "What isn’t widely known is how brands should use social media to serve the needs of shoppers."

The study found that 44% of shoppers had stopped interacting with brands on Facebook due to a lack of relevant or valuable posts, indicating that using social media in the wrong way can have a bad effect on relationships, the Leo Burnett/Arc Worldwide study said.

The study then broke social shoppers down into six archetypes:

  • "Savvy Passionista:" The Social Trendsetter, a heavy social shopper who uses social media channels to stay connected with favorite brands;
  • "Opportunistic Adventurer:" The Daily Dealaholic who looks out for fun and unexpected deals;
  • "Quality Devotee:" The High Maintenance, High Standards Shopper who seeks out the best products available and uses social media to shape purchasing decisions and validate decisions;
  • "Strategic Saver:" The Black Belted Negotiator who uses social media to comparison shop and sticks with favorite brands;
  • "Efficient Sprinter:" The Few Dollars Shorter, Several Minutes Richer Shopper who looks to save time; and
  • "Dollar Defaulter:" The Dollar Sign Connosieur who looks for the cheapest products available.

"People assign a different purpose and expectation to each social media channel they use," Sajdeh said. "Once marketers understand how people use social [media] to shop, they can hone their marketing strategies and cater to different shoppers’ needs to drive engagement now and in the future."

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E.MELTON says:
Sep-04-2013 10:36 am

Through social media marketing, marketers can create entire pages about products through which shoppers can interact with the marketers. This not simply benefits the marketer, as they are able to reach huge number of customers by way of social media, it benefits most effective and quickest as they acquire more information about this company and the merchandise. Also, online marketing is affordable, and there's no time-delay in emailing the consumers.

C.MACAISA says:
May-09-2012 07:59 pm

Aside from social media, more and more people will incorporate mobileapps to enhance their shopping experience. More and more reviews and recommendations will be asked & shared live or in real-time by leveraging social media checkins. Hopefully, more and more local businesses will be able to tap social media and mobile to grow their sales and strengthen customer loyalty. Celina M http://www.jabberly.com Mobileapp for Local Socializing & Networking

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