CVS Caremark invests in Easter Seals’ Make the First Five Count initiative
CHICAGO — CVS Caremark, through its All Kids Can program, has partnered with Easter Seals over the past six years to support children at risk of autism, developmental delays or disabilities. CVS Caremark is continuing its support by investing in Easter Seals’ Make the First Five Count initiative to help assure children receive critical early intervention services.
Every year, millions of young children with disabilities or those at risk of developmental delays enter school already far behind other children. Many never catch up. By identifying and treating a delay early on, kids with autism and other disabilities have the best chance of succeeding in life and developing on par with their peers. Early intervention services can help strengthen children’s physical, social, emotional and intellectual abilities well before kindergarten.
CVS Caremark’s investment in Make the First Five Count aims to help assure successful outcomes for young children served by Easter Seals nationwide.
Since Easter Seals’ Living with Autism Study was released in late 2008, CVS Caremark has provided nearly $650,000 in grants from the CVS Caremark Charitable Trust to train and certify Easter Seals therapists in applied behavior analysis, enhancing further Easter Seals’ capacity to respond to the need for evidence-based interventions for young children with autism.
Through this funding, nearly 100 Easter Seals therapists at 20 Easter Seals affiliates nationwide have been trained and certified. To date, more than 500 young children with autism have benefited from ABA therapies.
This year marks CVS Caremark’s sixth year as the national premier sponsor of Easter Seals’ signature fundraising event, Walk With Me. This year, CVS Caremark associates expect to raise more than $1 million through local community engagement and fundraising at nearly 70 walk events nationwide. Over the past five years, CVS Caremark and its more than 200,000 associates across the country have raised more than $7 million for Walk With Me.
"We are very proud of the thousands of CVS Caremark colleagues who are supporting Easter Seals to ensure their services are available to children and families in every community," CVS Caremark SVP corporate communications and community relations Eileen Howard Boone said. "Together, for the past six years, we have been dedicated to helping children of all abilities reach their highest potential."
CVS Caremark selected Easter Seals as a national partner in All Kids Can when the program was introduced in 2006. Since that time, the company, its foundation and its associates have contributed more than $11.5 million to support Easter Seals services in local communities nationwide.
Rite Aid’s comps grow in July
CAMP HILL, Pa. — Rite Aid’s same-store sales increased by 1.9% in July, the retail pharmacy chain said Thursday.
During the four-week period ended July 23, comp sales jumped 3.1% on the front end and 1.4% in the pharmacy, including a 151 basis point reduction resulting from introduction of new generic drugs. Prescription counts decreased by 0.4%. Total sales during the four-week period were about $1.92 billion, a 1.6% increase over July 2010.
For the year so far, comp sales increased 1.2% over the first 21 weeks of 2010, including a 0.9% increase on the front end and a 1.3% increase in the pharmacy. Total sales were $10.21 billion, a 0.5% increase over the same period in 2010, when sales were $10.2 billion. As of July 23, the company operated 4,702 stores.
Start with Sharpie shows off new products, packaging, website
OAK BROOK, Ill. — Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.
As part of its campaign, Sharpie will debut print and digital ads and an upcoming YouTube platform. Additionally, Sharpie will run interactive digital display and video ads on other websites, including Alloy, AOL, MTV and Hulu.
For its packaging, which has undergone the first major redesign in more than a decade, Sharpie said that its new look shifts away from a mostly black to white color footprint, a larger and angled Sharpie logo and more.
On the new product front, Sharpie is slated to roll out three all-new marquee products as part of the Start with Sharpie campaign:
Gel Highlighter: This year’s back-to-school must-have features gel stick technology that prevents smearing, bleed-through and drying out — and makes highlighting fun with its smooth gel formulation;
Stained by Sharpie: A bold, colorful line of Sharpie markers specifically developed for performance on most fabric surfaces; and
Sharpie 80’s Glam: Vibrant, limited-edition permanent markers perfect for creating hip, colorful masterpieces. The collection turns back time with five new colors, chosen by Sharpie’s Facebook fans, including Argyle Green, Leg Warmer Orange, Jellie Pink, Banana Clip Yellow and Valley Girl Violet.
Sharpie also is adding new color selections to such other brand favorites as the Sharpie Mini (magenta, Valley Girl Violet, turquoise), Sharpie Pen fine tip (turquoise, coral, clover, hot pink) and Sharpie Liquid Pencil (new barrel colors include turquoise, orange, lime and purple). Currently, the Sharpie family includes 34 varieties, nine tip sizes and up to 30 assorted colors.
Another part of Sharpie’s back-to-school campaign is a redesigned, socially optimized website. Sharpie.com now features a new more user-friendly community experience where fans can create their own unique profile, upload and share their Sharpie projects, easily navigate the full product portfolio via an interactive color wheel, view how-to videos and Sharpie fan galleries, and engage with Sharpie on Facebook, Twitter, YouTube and the Sharpie blog.