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CVS Caremark to highlight commitment to older Americans at American Society on Aging Conference

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark is showcasing how it is helping aging “boomers” on their path to better health and its senior-focused initiatives at Aging in America, the 2012 Annual Conference of the American Society on Aging, which is being held in Washington, D.C., this week.

CVS Caremark announced that it will participate in a number of panels and workshops over the course of the conference that will highlight the company’s past, present and future focus on the more-than-55 population. The company also will introduce a general session on the Political Landscape and Older Adults featuring House Democratic leader Nancy Pelosi, Rep. Allyson Schwartz, D-Pa., and assistant secretary for aging Kathy Greenlee.

CVS Caremark stated that it continues to focus on being a leader on issues that are important to seniors, both as a pharmacy innovation company uniquely positioned to help patients improve their health while lowering their healthcare costs and as an employer that believes that "talent is ageless." The number of CVS Caremark mature workers ages 50 years and older has grown from 6% in the 1990s to approximately 20% today. Acknowledging this, CVS Caremark continues to work with public-private partnerships at the local, state and national levels to recruit mature workers into all facets of its workforce.

"CVS Caremark believes that mature workers are invaluable colleagues in the workplace and also play an instrumental role in our continuing commitment to provide innovative solutions for our mature customers," stated David Casey, VP workforce strategies and chief diversity officer at CVS Caremark.

The company also is actively promoting the concept of a "pharmacy home," which is especially vital for older patients who take two to three times as many prescription medications. CVS Caremark’s research around medication adherence has shown that when patients use one pharmacy to fill all of their medications, they are more likely to take their medications as prescribed and can lower their healthcare costs by thousands of dollars annually.

"We have a unique understanding of what older Americans want from a pharmacy innovation company like CVS Caremark, and how to deliver on that promise. As we reinvent pharmacy, we intend to continue to be an active healthcare partner to the 10,000 people a day who turn 65 in this country," Casey added. "Our participation in this conference reflects how passionate we are about that."

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Rite Aid adds social, mobile elements to 18th annual Miracle Balloon campaign

BY Allison Cerra

CAMP HILL, Pa. — Rite Aid is set to launch its annual fundraising campaign designed to benefit an organization of 170 children’s hospitals throughout North America.

Rite Aid said it will kick off its 18th annual Miracle Balloon campaign in support of Children’s Miracle Network Hospitals this Sunday. Through May 19, customers who purchase a $1 Miracle Balloon at any Rite Aid will receive $7 in coupon offers good for a variety of items sold at Rite Aid.

In addition to its traditional fundraising efforts, Rite Aid is turning to mobile technology and social media to increase this year’s donation. By texting "RAKIDS" to 50555, customers can donate $5 to Children’s Miracle Network Hospitals through their cell phones through the end of the campaign. Meanwhile, the retail pharmacy chain a "donate" button on its Facebook page, which will direct fan’s to the Children’s Miracle Network Hospital donation site. What’s more, Rite Aid also will offer its Facebook fans the opportunity to pledge to support their local Children’s Miracle Network Hospital and share the pledge with their social networks. If 10,000 pledges are made, the Rite Aid Foundation will donate an additional $10,000 to Children’s Miracle Network Hospitals. Fans also will be able to share inspirational stories about their local CMN Hospital.

All proceeds from the Miracle Balloon campaign stay in the community in which they were raised and directly go to the Children’s Miracle Network Hospital serving that community, Rite Aid said.

"Rite Aid associates look forward to our fundraising campaign for Children’s Miracle Network Hospitals every year. It is just one way they demonstrate our core value of being a caring neighbor," Rite Aid president and COO John Standley said. "Just as we’re adding new mobile and social features to better serve our customers, we’re excited to expand our Children’s Miracle Network Hospitals campaigns with these technologies."

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Target confirms locations of 12 Quebec debut stores

BY Katherine Field Boccaccio

MINNEAPOLIS — Target has revealed the locations of its first 12 stores in Quebec. As previously announced, Target purchased the leasehold interests of 189 sites currently operated by Zellers and plans to open 125 to 135 stores in Canada, the majority of which will open in 2013.

Target said it intends to announce additional Quebec store locations in the coming months.

Target plans to open stores in the following locations in fall 2013:

  • Galeries D’Anjou, Anjou

  • Place Portobello, Brossard

  • Les Galeries Gatineau, Gatineau

  • Les Galeries Joliette, Joliette

  • Galeries Chagnon, Levis

  • Place Alexis Nihon, Montreal

  • Place Vertu, Montreal

  • Les Promenades Saint-Bruno, Saint-Bruno-de-Montarville

  • Carrefour De L’Estrie, Sherbrooke

  • Place Laurier, Sainte-Foy

  • Carrefour Du Nord, Saint-Jerome

  • Les Rivieres Shopping Centre, Trois-Rivieres

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