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CVS Caremark comments on role of Rx, retail clinics in Health Affairs blog

BY Antoinette Alexander

WOONSOCKET, R.I. — In an article published Wednesday in the Health Affairs blog, CVS Caremark chief medical and scientific officers and others commented on a missing piece in the current approach to accountable healthcare models.

While reforms to the healthcare payment system are transforming incentives for healthcare providers, the cost and ultimate value of prescription drugs has not been included, the retailer stated. As the Centers for Medicare and Medicaid Services and policy makers reconsider the role of pharmacy in healthcare payment and delivery reform, retail pharmacies, pharmacy benefit managers and retail-based clinics are already implementing innovative approaches to encourage medication adherence in order to improve outcomes and lower costs.

"This paper provides insight into a blind spot in the current approach to accountable care management, the role and impact of pharmacy care in promoting quality and lowering costs," said William Shrank, chief scientific officer of CVS Caremark and lead author of the paper. "We believe that the appropriate use of prescription drugs will be central in realizing the vision of higher quality, lower cost health care and our pharmacies and Part D administrators are already actively engaged in programs to improve adherence, despite the lack of formal incentives."

The blog post highlights the absence of direct incentives encouraging the participation of Medicare Part D plans and pharmacists in managing care, and presents a rationale for the important role that pharmacy can play in payment reform. The authors also review a number of approaches that Part D plans and pharmacies have already introduced in the market that consider the value prescription drugs provide, while optimizing adherence. These approaches include:

  • Realigning incentives to promote adherence for cost-effective generics;
  • Monitoring pharmacy data to identify nonadherence and initiate pharmacist-led counseling and interventions;
  • The role of retail health clinics in supporting Accountable Care Organizations in the delivery of high-quality, efficient primary care services that are integrated with the medical home;
  • The role of pharmacies in both managing chronic diseases and keeping people healthy through screening programs and convenient vaccinations; and
  • Reducing the risk of hospital readmission through hospital bed-side delivery of discharge medications and in-home medication reviews post-discharge.

"As ACO regulations continue to evolve, policymakers and providers need to be aware of the innovative solutions that have arisen to meet the needs of providers in a new payment landscape to promote more efficient, appropriate and consistent use of medications," said Patrick Gilligan, SVP health system alliances at CVS Caremark. "To be successful, any policy solution should support a nuanced view of the value of medication therapy in improving health outcomes and reducing costs."

Click here to view the full article.

 

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HealthSmart innovates DME shelves with Griploc Sliding Reacher

BY Michael Johnsen

WAUKEGAN, Ill. — HealthSmart on Wednesday announced the launch of the Griploc Sliding Reacher in what the company is characterizing as a revolution in the reaching product market. 

Built upon a two-handed linear design, the Griploc Sliding Reacher integrates PowerSlide technology. PowerSlide allows the user to securely grasp a range of items, removing the need to apply a level of pressure to grip an object. The Twist and Click function keeps objects securely locked into place, meaning the user doesn’t have to worry about dropping something if they lose their grip. This functionality coupled with an extra-wide jaw and micro-grip tips, means the movement of large and small items becomes an easy task for all, the company stated. 

“The Griploc Sliding Reacher’s innovative design and ease of use makes it a must for every home. Reaching items from the top shelves can be difficult anyway — even if you don’t have mobility issues — but this product solves those problems," said Vicky Mitchell SVP marketing for HealthSmart. "It’s great for small items that you can’t bend down for and essential for those hard-to-reach cupboards.”

The Griploc Sliding Reacher carries a suggested retail price of $39.99 and will be available in stores and online beginning in June.

 

 

 

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GoJo Industries launches the “Purell Be Well Network” loyalty program

BY DSN STAFF

AKRON, Ohio — GoJo Industries on Tuesday launched the "Purell Be Well Network" loyalty program to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives. Members of the Be Well Network will earn points for a variety of activities in addition to product purchase, including sharing hand health tips with their social networks or contributing their own point-of-views on how to stay healthy.

"We see the Purell Be Well Network as much more than a purchase-based or reward-for-purchases program," said Kathleen Leigh, marketing director of Purell consumer, e-commerce and shopper marketing. "This [campaign] has been designed with two-way engagement in mind, so we can learn from our loyal consumers about hygiene issues that are important to them and, in turn, we can share the best of our hand health expertise for them to share with their friends and families." 

Along with rewards for purchases, the Be Well Network loyalty participants will be rewarded for actions and engagement with the brand on social media or through Purell.com.  Rewards include products, coupons and gift cards for Nike, Dick’s Sporting Goods, REI and Lululemon and the chance to win a one-year gym membership.

"We consider ourselves fortunate to have enthusiastic Purell brand advocates who are committed to healthy practices in their homes and communities, so we hope that they can help us spread the word about the importance of hand hygiene. As we know that healthy living can be the best reward of all," Leigh said.

 

 

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