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CVS Caremark Charity Classic hosts golf clinics for veterans

BY Antoinette Alexander

WOONSOCKET, R.I. — As part of its philanthropic mission, the CVS Caremark Charity Classic is hosting a series of golf clinics for veterans of all abilities. Working in partnership with the nonprofit organization Golf For All, the first clinic will take place Nov. 1.

Headlining the clinics are some of the world’s top professional golfers who participated in the 2013 Charity Classic, including Annika Sorenstam, Billy Horschel and Juli Inkster.

The first clinic will feature Sorenstam at her Annika Academy in Reunion, Fla., followed by two events with Inkster at St. Andrew’s Country Club in Boca Raton, Fla. In addition, Horschel will treat wounded veterans to a clinic at TPC Sawgrass in Ponte Verde Beach, Fla.

Golf For All, a program of the Northeast Accessible Golf Association, provides accessible golf programs and clinics for veterans with physical, emotional and cognitive challenges. Specializing in teaching golfers with adaptive needs, PGA professional and Golf For All co-founder Bob Beach will also be on hand at the clinics providing each veteran tailored, one-on-one instruction including the use of adaptive equipment such as the special Paragolfer.

Beach was recently awarded the Patriot Award by the PGA of America (2013). The award recognizes a PGA Professional who personifies patriotism through the game of golf and demonstrates commitment and dedication to the men and women who have served in the armed forces. At the clinics, CVS Caremark colleagues will come together with the veterans to enjoy a day of camaraderie on the golf course.

"The CVS Caremark Charity Classic is proud to support the men and women who protect and serve our country through this series of golf clinics," stated Eileen Howard Boone, tournament chairwoman of the CVS Caremark Charity Classic. "This event is a natural extension of our company’s longstanding commitment to veterans and our annual tournament’s charitable mission. We know that our colleagues, the participating veterans and the pro golfers will truly enjoy this unique event which combines golf and camaraderie."

The CVS Caremark Charity Classic is Rhode Island’s largest charitable sporting event. Since 1999, the CVS Caremark Charity Classic has driven more than $16 million to charities, providing funding for a variety of critical programs serving children, families and people in transition throughout Southeastern New England.

 

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Sudafed announces app to help sinus sufferers

BY Ryan Chavis

FORT WASHINGTON, Pa. — The makers of Sudafed will allow sinus sufferers to join forces for a contest that will take place on the brand’s Facebook page, thanks to a new app.

As part of the "Open Up & Share" contest, participants will be able to use the Sinus Sketcher app to create and submit original sketches to creatively convey how sinus pain and pressure looks and feels to them. Entries for the contest will be accepted unil Nov. 24, 2013; five sketches will then be selected as finalists by cartoonist Liza Donnelly.

"As a cartoonist, I often find it easier to express my feelings through drawings rather than words, so I was excited to hear about the Open Up & Share contest," Donnelly said. "I also happen to suffer from sinus problems, so it was a natural fit to partner with the Sudafed brand."

Beginning Dec. 2, members of the Sudafed community will be able to vote for their favorite illustration. In addition to receiving a $5,000 prize, the winner’s artwork will be featured in a national advertising campaign by Sudafed.

In a recent survey by the makers of Sudafed, it was revealed that 53% of adults reported frequent sinus pain and pressure that impacted their personal and work lives. Additionally, 81% of sinus sufferers would give up things like social media access and vacation days for an entire year if they never had to endure sinus issues again.

Other findings from the survey:

  • 38% of sinus sufferers compared their sinus pain to being stuck in traffic; 35% said it felt like a balloon was about to pop.
  • 55% likened sinus pressure to an orange being squeezed by a juicer.
  • On average, those that are battling sinus problems go to work 15 days each year while dealing with a cold or sinus pressure and congestion.
  • 23% said that working is one of the most difficult things to do while experiencing sinus problems; 83% would rather go to work battling sinus problems than take a sick day.
  • 40% admitted that sleeping is one of the most difficult things to do while dealing with their sinus problems.
  • 70% of Americans in a relationship admitted to having a strategy to avoid getting sick from their significant other, such as no hugging or kissing.

 

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Survey: Sales of frequently purchased items boost consumer loyalty at retail

BY Antoinette Alexander

NEW YORK — A majority of Americans repeatedly buy products that retailers have on promotion and many also say they would return to a brick-and-mortar store when alerted to upcoming sales of previously purchased items, according to a new survey by Synqera, a retail technology startup that develops big data-driven technologies to bring personalized online shopping experience to physical retail stores.

“We know there’s an appetite for customer engagement and retention through clear communication of promotions and sales both prior to the visit and throughout the in-store experience,” stated Filipp Shubin, COO of Synqera. “Consumers are still immersed in the brand experience while at the checkout desk and are ready to receive more information that’s relevant to them.” 


The survey, which was conducted Oct. 7 to 10, 2013 via Instant.ly among 1,018 online respondents aged 18 to 70, found that nearly 90% of Americans repeatedly buy products retailers have on promotion. Within the survey, 85% of respondents said they would return to brick-and-mortar stores when alerted to upcoming sales of previously purchased items.

While 92% of U.S. consumers use some kind of shopping list (68% specifically use or bring a paper list) to stay organized, most Americans frequently make unplanned purchases, and half describe themselves as impulsive shoppers, the survey found.

 With lines blurring between physical retail and e-commerce, especially during value-driven shopping on Black Friday and Cyber Monday, engaging consumers with actionable information at the right times to suit their purchase patterns is critical to combating showrooming, Synqera stated.



Other findings from the survey:



  • 96% of adults like to receive some sort of information from stores they frequent;
  • 

More than 4-out-of-5 Americans are more likely to return to a retailer if they were made aware of upcoming sales on products they previously purchased;


  • Impulsive shoppers are most impacted by discounts when making unplanned purchases;
  • Nearly half are influenced by in-store ads;

 Most shoppers prefer to be made aware of relevant information through email or traditional mail;
  • Nearly half like to be made aware at the store entrance;

 80% of Americans are interested in seeing/doing something while waiting to pay for their purchases;
  • Most would be interested in seeing coupons/in-store specials;
  • Nearly one-third would be interested in relevant partner/retailer promotions;


  • 85% of Americans believe that their grocery shopping experience could be better;


  • Nearly 2-out-of-5 believe grocery stores would benefit from new item suggestions that are in their price range; and
  • Nearly one-third would enjoy self-help kiosks where loyalty program accounts could be accessed.



 

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