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CVS Caremark Charitable Trust supports flood relief efforts

BY Alaric DeArment

WOONSOCKET, R.I. The CVS Caremark Charitable Trust is donating $100,000 to the American Red Cross Disaster Relief Fund to support flood relief efforts in the southeastern United States, including the states of Alabama, Mississippi and Tennessee.

In addition to the cash donation, the foundation is donating more than $13,000 in food and personal care items to the Seventh Day Adventist Center in Albertville, Ala., and the American Red Cross in Nashville. The donated product will be distributed to flood victims in these local communities.

“The Red Cross has implemented a coordinated effort to assist victims of these devastating floods and we are committed to supporting their efforts across the states that are impacted,” stated Eileen Howard Dunn, VP of the CVS Caremark Charitable Trust. “It is our hope that these funds will help these communities recover as quickly as possible.”

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Publix supports flood, tornado relief

BY Allison Cerra

ATLANTA In line with many other retailers in southern United States, Publix has established a program to offer customers a way to assist those affected by the devastating floods and tornados in Alabama and Tennessee.

Customers may donate at the register to the American Red Cross Disaster Relief Fund at Publix stores throughout Tennessee and most of Alabama, Georgia and South Carolina. The customer donation program will continue for a few weeks, based on customer response.

In related efforts, Nashville-area Publix stores will be collecting nonperishable items for the Second Harvest Food Bank of Nashville. The food bags will be distributed to shelters servicing the impacted communities. The company also is coordinating efforts with Feed the Children for a donation of approximately $25,000 in shelf-stable items.

“Our thoughts and prayers are with the families who have lost loved ones, homes and personal belongings as a result of this disaster,” said Brenda Reid, media and community relations manager for Publix. “We would also like to take a moment to recognize our associates who are working hard everyday to make sure that their Publix is open and able to provide the products and services our customers need and want.”

Currently, all Publix locations are open and serving their surrounding communities.

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Social media placed into action by Wegmans

BY Michael Johnsen

ROCHESTER, N.Y. As a potential example of how retailers will communicate directly with customers in the future, Wegmans recently tapped into its online services. Upon hearing customer concerns about the effect of the Gulf of Mexico oil spill on seafood at its stores, Wegmans turned to social media to spread the word.

By posting a video link on Twitter, it enabled its customers to meet Carl Salamone, VP seafood and hear about how the spill does (or does not) impact the seafood at its stores.

For a look at the video, click here: http://yfrog.com/2gseafoodgulfz.

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