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CVS Caremark, Boston Red Sox provide veterans with day of celebration at Fenway Park

BY Antoinette Alexander

WOONSOCKET, R.I. — To honor the nation’s heroes and recognize them for their service, CVS Caremark and the Boston Red Sox recently teamed up to provide veterans of all abilities from across New England a batting practice and baseball skills camp at Fenway Park.

Through the CVS Caremark Baseball Camp, the veterans received tips from the Boston Red Sox hitting staff Tim Hyers and Victor Rodriguez, took swings at the Green Monster and had lunch in the Red Sox dugout. The veterans also were provided exclusive access to the ballpark during a VIP tour, and received tickets to the evening’s game against the Chicago Cubs, courtesy of CVS Caremark, in the CVS/pharmacy Family seating section. The camp was hosted by CVS Caremark.

The veterans who participated were invited by CVS Caremark through the United States Department of Veterans Affairs New England Adaptive Sports Program. The program operates through the VA Boston Healthcare System.

“It is an honor to bring these proud servicemen and women to Fenway Park for a special baseball camp experience, especially as we get ready to celebrate the 4th of July,” said Eileen Howard Boone, SVP corporate social responsibility and philanthropy for CVS Caremark. “This is CVS Caremark’s fourth season of partnering with the Red Sox on this initiative and, each year, we find ourselves humbled and inspired by the veterans who participate.”

“We are so grateful to CVS Caremark for making this initiative possible for the fourth year in a row,” stated Jenny McLaughlin, adaptive sports case manager of the VA Boston Healthcare System. “Our veterans look forward to this event each year and love the opportunity to spend some time together, get expert baseball advice and spend a day on the field at Fenway Park.”  

Over the years, CVS Caremark has provided charitable support to a range of veteran-focused initiatives. The company has supported military and veteran-focused organizations, including the National Guard, Fisher House, Operation Military Embrace and the USO. The company has also worked with the U.S. Chamber of Commerce’s Hiring Our Heroes program to identify and hire veterans, has established a colleague resource group for veterans — called Valor — within CVS Caremark, and has hosted a series of football skills camps and golf clinics for veterans.

 

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NACDS expresses support for 21st Century Cures bipartisan initiative

BY Antoinette Alexander

WASHINGTON — As the healthcare landscape continues to change at a rapid pace, the National Association of Chain Drug Stores is supporting a bipartisan initiative aimed at accelerating the pace of cures and medical breakthroughs in the United States.

Recently, Robert Horne, a professional staff member on the House Committee on Energy and Commerce, spoke at an NACDS-facilitated Rx 4 U.S. coalition meeting about issues, including a new initiative called 21st Century Cures, the NACDS stated.


Launched by Commerce Committee chairman Rep. Fred Upton, R-Mich., and committee member Rep. Diana DeGette, D-Colo., the initiative seeks to harness the power of technology and bring together researchers, innovators and patients in order to understand diseases better and advance research that will lead toward cures.

Describing the need for the initiative, Rep. Upton was quoted as saying, “We want to know how to close the gaps between advances in scientific knowledge about cures and the regulatory policies created to save more lives.”

To express its support of 21st Century Cures, NACDS recently submitted a letter to Reps. Upton and DeGette. To read the letter, click here.

According to NACDS, the committee will collaborate broadly with the National Institutes of Health, the Food and Drug Administration and other agencies, as well as patients and scientific researchers. Rep. DeGette said Congress will look “at the full arc of the process — from the discovery of clues in basic science, to streamlining the drug and device development process, to unleashing the power of digital medicine and social media at the treatment delivery phase.” 
 


NACDS noted that legislators hope the multiyear collaborative effort will accelerate medical advancements and make the predominant diseases of today a thing of the past. They also have indicated an openness to including pharmacy innovation topics in the scope of the initiative’s work.

 

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Gain announces ‘Music to Your Nose’ event

BY Ryan Chavis

CINCINNATI — Gain detergent, a brand from Procter & Gamble, announced that it will give attendees of this year's Essence Festival a scent-filled experience with Gain flings! "Music to Your Nose," which will take place inside P&G's My Black is Beautiful booth at the Ernest N. Morial Convention Center.

Visitors will receive samples of Gain flings! and have the chance to enter to win raffle prizes, which include tickets to the Essence Festival Main Stage concerts. Also in attendance at the booth will be reality television stars the Braxton Sisters, who will take photos with fans and tweet from behind the scenes.

“There is no other musical weekend that inspires quite the same joy and excitement that Essence Festival does,” said Diana Banuelos, P&G brand manager for Gain. “This is the perfect opportunity to engage with our African-American Gainiacs and introduce them to our best Gain ever, Gain flings! laundry pacs. We’re very excited to be here.”

Gain flings! are available in both Orignal Scent and Moonlight Breeze for a suggested retail price that ranges from $4.49 for a 14-count bag to $21.49 for a 90-count tub.

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