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Cutex receives U.S. patent for Advanced Revival Nail Polish Remover

BY Antoinette Alexander

ST. LOUIS — Cutex has received a U.S. patent for its Advanced Revival Nail Polish Remover, the manufacturer has announced.

Positioned as the first innovation in nail polish remover in more than 15 years, the Advanced Revival formula combines acetone with natural botanical nourishing oils including apricot seed, flax seed and parilla oils, for stronger, healthier nails. Cutex Advanced Revival Nail Polish Remover promises to remove polish twice as fast as other brands.

“After more than 15 years of women choosing a strengthening or nourishing nail polish remover formula, we have developed a patented solution that gives women both benefits in one application,” stated John Mandelker, president of Cutex. “Our 100-year heritage is founded on new and innovative products and Advanced Revival is the perfect solution for women looking to keep their nails looking and feeling healthy, strong and beautiful.”


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Alicia Keys teams up with Greater Than AIDS to raise HIV awareness among black, Hispanic communities

BY Alaric DeArment

NEW YORK — While a multitude of drugs have come on the market for treating HIV, the disease continues to disproportionately affect African-Americans and Hispanics, prompting a recent seminar in New York that included pop singer Alicia Keys, New York Democratic Rep. Charlie Rangel and others.

A group of more than 400 members of the Harlem community and leaders convened at the Harlem Hospital, along with representatives of Greater than AIDS and church leaders to tackle the issue of HIV and AIDS among people of color. According to Greater Than AIDS, the large majority of people with HIV in Harlem are black or Hispanic, and the rate of HIV diagnosis per 100,000 people was four to five times higher in Harlem than the country overall.

"There are serious misconceptions out there that keep HIV/AIDS in the shadows," Keys said. "Each and every one of us has to come together to change that. There is no reason that black and Hispanic people should continue to be affected like this. By talking about HIV/AIDS honestly and openly, we can overcome stigma and fear and start a real dialog that allows us to know, learn and share the truth."

Greater Than AIDS has hired Keys as a spokeswoman for Empowered, its new campaign to reach women about HIV/AIDS. In addition, Rangel introduced last month the Communities United with Religious Leaders for the Elimination of HIV/AIDS Act, currently under consideration by the House Subcommittee on Health.


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Degree Women partners with music artist Ciara

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree Women is teaming up with music artist Ciara for its “Do:More” campaign, which aims to encourage women nationwide to challenge themselves and pursue their passions.

As part of the campaign, the brand is providing an exclusive look into Ciara’s journey to improve every day as a singer and dancer. Her journey of inspiration and motivation will be chronicled on the Degree Women Facebook page. Fans can like the brand to unlock video content from Ciara and enter for a chance to win prizes.

"We are so excited to be partnering with Ciara — as one of music’s most active performers, she truly embodies the Do:More spirit that we try to ignite in our consumers," stated Matthew McCarthy, senior marketing director for Unilever North America. "Ciara not only defines what Do:More is all about — following your passions, trying something new and living life to the fullest — but she puts that on display every time she takes the stage to perform, as evidenced by her numerous awards and successful new album."

As an official sponsor of the 2013 MTV Video Music Awards, which airs on Aug. 25, Degree Women will be providing fans with access backstage at the VMAs via MTV’s VMA All Access multi-camera experience live stream available at VMA.MTV.com and through the MTV app. The experience will offer fans 10 different behind-the-scenes camera feeds — including the audience reaction camera and a curated "MTV Cut."

 

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