BEAUTY CARE

Curly Hair Solutions introduces Extenzz

BY Allison Cerra

TORONTO — Curly Hair Solutions has introduced a nonchemical curl styling hair relaxer product that prevents curls from shrinking.

Extenzz allows users to manipulate their curls into looser, well-defined, frizz free curls without the look and feel of heavy oils, the company said.

Extenzz is available in 2-oz., 8-oz., and 33.8-oz. bottles at stores and salons across North America.

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Zion Health launches clay body care line at Whole Foods in San Rafael, Calif.

BY Antoinette Alexander

SAN FRANCISCO, Calif. — Zion Health, a maker of natural minerals skin care products, has announced the launch of its Adama Minerals clay body care line at Whole Foods in San Rafael, Calif.

The announcement comes on the heels of a recent agreement with Willner Chemists Health Food Store to offer Zion Health’s complete Adama line at its Chicago stores.

“We’re excited to be able to offer our products at another Whole Foods location,” company sales manager Marie Holmes said. “Whole Foods is a highly trusted company that shares and embraces our philosophy about the importance of using natural and organic products. Health-conscious shoppers in San Rafael will now be able to enjoy the clear, health-related benefits that are akin to using the Adama product line.”

Zion Health’s Adama line contains calcium montmorillonite clay, which, according to the manufacturer, is known for its ancient healing properties as well as its more than 57 trace minerals that work to maximize skin health. Montmorillonite is known for its ability to absorb skin-damaging bacteria. The clay is a naturally occurring mineral compound that originates in the earth’s crust.

Zion Products include minerals face wash, body wash, eye cream, hdydrating crèmes, wrinkle defense lotions, hair care products, mineral vitamin C serum and a gum-healing clay toothpaste. All Zion products are free of parabens, aluminum, sulfates, and are formulated using natural ingredients, with certified organic ingredients used whenever possible.

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Report: Beauty brands, retailers bank on gift sets this holiday season

BY Antoinette Alexander

NEW YORK — This holiday season, drug stores and big-box retailers increasingly are working with beauty and personal care brands to develop gift sets in an effort to persuade shoppers to spend holiday dollars in their stores and try a broader assortment of products, according to a Wall Street Journal report.

Gift sets typically cost less than all of the products inside individually, usually a 10% to 40% discount, WSJ reported.

Target, for example, has asked U.K.-based Boots to create several holiday-themed gift sets, including a Boots cranberry-scented body care set, WSJ reported.

Meanwhile, manufacturer Procter & Gamble is launching about a dozen more beauty gift sets this year compared with last year, bringing its offering to about 24 sets. Kevin Hochman, P&G marketing director of beauty and grooming, was quoted in the article as saying that sales of sets were up about 20% in 2010 versus 2009 and are likely to rise even further this year.

WSJ also noted that Unilever’s Axe brand has added new products to its gift sets this year, along with the Dove brand.

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