BEAUTY CARE

Curel Skincare, health expert Bob Greene partner for diabetes awareness

BY Antoinette Alexander

NEW YORK — To help educate the public on diabetes prevention and management, health-and-wellness expert Bob Greene is partnering with Curel Skincare throughout the month of November.

As the best-selling author of The Best Life Guide to Managing Diabetes and Pre-Diabetes, the manufacturer stated that Greene is a natural partner for Curel Skincare, an official sponsor of Stop Diabetes and the American Diabetes Association.

Curel Skincare strives to help Americans alleviate the uncomfortable side effects of diabetes — specifically dry, itchy skin that is vulnerable to infections. Dermatologist-recommend Curel Intensive Healing Cream to soothe and treat even the driest skin, providing immediate hydration and long-lasting relief to Americans with diabetes-related skin disorders, the company stated.

In conjunction with Curel Skincare, Greene hopes to raise awareness about this epidemic and provide support for those who suffer from diabetes by offering his professional advice on everything from diabetes-related skin disorders to fun fitness solutions.

Some of Greene’s expert tips for living well with diabetes include:

  • Don’t feel like you have to face diabetes alone. Many Americans have the disease, and there are many health care professionals and websites at your disposal;
  • Go shopping for a new pair of sneakers. You might find you have some discomfort in your feet, which can be a result of poor circulation. A comfy pair of kicks will not only make you feel better, but encourage you to get outside and go for a walk — and exercising is a true mood booster and a fun activity to share with friends;
  • Care for your skin. Take control of diabetes-related dry skin by taking a few minutes out of your day to moisturize. A cream like Curel Intensive Healing Cream will soothe skin while strengthening your skin’s barrier (and protecting you from future infection); and
  • Find a partner in crime. It’s hard to break poor eating habits. Find a spouse, friend or family member who also wants to change their lifestyle and eat better.

 

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Rite Aid debuts newly remodeled store as revamped beauty section sees sales lift

BY Alaric DeArment

NEW YORK — Rite Aid had a ribbon-cutting ceremony to debut its newly remodeled Wellness store in New York’s West Village neighborhood Tuesday.

The store is one of several in the chain of nearly 4,600 stores to test a newly revamped beauty section called Beauty Vision, which features a new look and feel and a wider range of products, as illustrated in DSN‘s recent slide show of the store. Meanwhile, special store attendants called Beauty Vision advisers provide customers with information and advice on cosmetic products.

A person familiar with the program told DSN that cosmetics sales at the West Village store had increased by about 50% over the past week, with lifts as high as 70% to 80% in some product lines.

 

Correction: An earlier version of this story included an incorrect number and locations of stores with the Beauty Vision concept based on a figure given to the reporter. This version of the story does not contain the number or locations of the stores, which Rite Aid Corp. is not officially disclosing.

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Unilever to shed Soft & Beautiful, TCB and Pro-Line Comb-Thru brands

BY Antoinette Alexander

LONDON and ROTTERDAM, Netherlands — Unilever is looking to sell its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature. The sale excludes TCB’s business in Africa.

Terms of the deal were not disclosed and it is expected to close in early December.

“Soft & Beautiful, TCB and Pro-Line Comb-Thru are each terrific brands with a long legacy in the ethnic hair care category. These brands are part of one of the fastest growing categories in the personal care sector and we believe their potential can now be more fully realised with Strength of Nature,” Kees Kruythoff, president of Unilever North America stated.

“We are extremely pleased to add these great brands to our expanding portfolio. Soft & Beautiful, Soft & Beautiful Botanicals, TCB and Pro-Line Comb-Thru are brands with strong consumer following, high awareness and a long tradition of serving their consumers. We are excited about their potential, and strongly believe they each provide an excellent foundation for expanded innovation and product improvement,” Mario de la Guardia, Strength of Nature CEO added.

 

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