BEAUTY CARE

Curel, actress Connie Britton team up to support Direct Relief International

BY Antoinette Alexander

NEW YORK — Kao USA brand Curel skin care is partnering with the charitable organization Direct Relief International to offer relief to those who need it most in the wake of Hurricane Sandy.

At a moment when many New Yorkers are still without even the most basic personal care essentials, the Curel skin care team donated its new Intensive Healing Cream for 500 care packages that were distributed by Direct Relief International to a local New York City clinic. Connie Britton, star of a new hit television show, joined forces with Curel skin care and Direct Relief International to give out packages to those in need on Dec. 3.

Each of the 500 packages distributed features Curel Intensive Healing Cream, a rich, occlusive cream formula that immediately seals in moisture and restores skin protective barrier over time.

Created with extremely dry and sensitive skin sufferers in mind, the therapeutic formula is clinically proven to provide immediate moisturization to help heal even the driest skin. Petrolatum locks in moisture and protects skin from drying out, while glycerin acts as a humectant. Together these protective ingredients create the ultimate barrier, ensuring that moisture stays within the skin to relieve, and ultimately prevent the chapping and chafing caused by dryness, the manufacturer stated.

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Tria Beauty announces partnership with actress Jenny McCarthy

BY Antoinette Alexander

DUBLIN, Calif. —Tria Beauty has announced its partnership with actress Jenny McCarthy on behalf of its Tria Hair Removal Laser, the FDA-cleared laser available for at-home hair removal.  

Under this new partnership, McCarthy will be collaborating with Tria for various public relations and marketing campaigns. 

"We were excited to learn that Ms. McCarthy is as much of a fan of the Tria Hair Removal Laser as Tria Beauty is of her," stated Tim Bunch, VP/GM North American marketing for Tria Beauty. "We are happy to welcome Ms. McCarthy to the Tria Beauty family, as she embodies our brand personality — intelligent, confident and trustworthy."
 

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Former Elizabeth Arden exec launches new skin care line

BY Antoinette Alexander

NEW YORK — Vargas Cosmetics has announced the introduction of Tilth Beauty, a new skin care line created by Anthony Vargas, former VP of research and development for Elizabeth Arden.

After 25 years with Arden, Vargas started Vargas Cosmetics and launched Tilth Beauty.  It debuted exclusively online in October and will be available in salons and retail outlets in 2013. 

All Tilth Beauty products are free of parabens, phthalates, sulfates, petroleum-based products, silicones, synthetic fragrances, GMO, animal/dairy derived products and artificial coloring.  In addition, it is gluten free, cruelty free and has green packaging.

The Tilth Beauty line is comprised of 14 products including cleansers, toners, moisturizers, serums and eye treatments. The products range in price from $32 for a cleanser to $62 for a serum.

Prior to his work at Elizabeth Arden, where he was instrumental in developing their prestige Prevage and Ceramine lines, Vargas worked in skin care research and development at Avon Products for nine years. 

 

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