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Cupsy gains traction

BY David Salazar

FORT COLLINS, Colo. — Cupsy Me’s drink organizer Cupsy has its legs under it. The product is a cup holder designed to prevent spills through the use of removable and repositionable legs that the company says make it versatile enough to use on the beach, on the couch or in the car.

Cupsy Me recently reported that the product has a received some 200 5-star reviews on Amazon.com, with an overall 4.7-star rating.

"We are extremely proud to offer consumers an engineered and proven drink organizer," Cupsy Me president Mark Lueker said.  "While I believe these stellar ratings certainly say a lot about our product line, they really describe the level of enthusiasm the consumer has for the convenience associated with the Cupsy drink organizer."

Backing up the reviews Lueker touted were the company’s Q3 results, which saw sales of the drink organizer increase 114% over the same period last year.

"For consumers challenged with stains and lost personal items, the Cupsy has proven to be a game changer in the lifestyle products consumer category," Lueker said. “We are particularly pleased with the sales performance of our channel partners Amazon, Tractor Supply, Overstock and Wayfair.”

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Hallmark named top greeting card brand in Harris Poll study

BY David Salazar

KANSAS CITY, Mo. — Hallmark Cards has come out on top of Harris Poll’s EquiTrend Study in the greeting cards category for the seventh year in a row. Hallmark Cards received the highest numerical equity score among greeting cards brands this year.

“Today, more than ever, we need to enrich our lives with more personal connections, thoughtful gestures and caring,” Hallmark brand management and development manager Becky Smith said. “Hallmark has strived to do this for more than 100 years, and this distinction is an encouraging reminder that our consumers appreciate the work we strive to do every day.”

The brand’s equity score is measured by a calculation of familiarity, quality and purchase consideration among more than 102,000 surveyed U.S. consumers. It also came out on top in the study’s ranking of “most loved” and “most trusted” greeting card brands.

“As a brand built on enhancing relationships, we know we must reflect that principle in our relationships with our retail partners,” Hallmark Cards chief customer officer Sabrina Wiewel said. “Retailers are often the front lines in our interaction with consumers, so we continue to strengthen our partnerships, offer the best mix of products and elevate the shopping experience at each store to ensure consumers feel a strong personal connection with our brands.”

The company produces roughly 10,000 new and redesigned greeting cards annually with its products selling in more than 40,000 retail outlets nationwide. For the full Harris Poll findings, click here

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CVS shareholders elect first female SEC chairwoman to its board of directors

BY Brian Berk

WOONSOCKET, R.I. — Shareholders of CVS Health on Wednesday named Mary L. Schapiro, the 29th chairperson of the U.S. Securities and Exchange Commission and the first women to serve as SEC chairman, to its board of directors during its annual meeting of stockholders.

In welcoming Schapiro to the corporate board, Chairman David W. Dorman commented on the unique expertise she would bring to CVS Health.

“We welcome Mary’s extraordinary record of leadership and unmatched commitment to investor protection and sound financial policy,” said David W. Dorman, chairman of the board, CVS Health. “Her extensive knowledge of the U.S. financial and regulatory landscape and understanding of corporate governance and complex financial infrastructure will be of great value to the board and benefit to CVS Health and its stockholders,” said CVS Health chairman David W. Dorman.

Schapiro currently serves as the vice chair of Promontory advisory board, part of Promontory Financial Group, a risk management and regulatory compliance firm that was acquired by IBM in November 2016.

From January 2009 through December 2012, Schapiro was chairperson of the SEC. During her four years leading the agency which followed the 2008 financial crisis, the SEC pursued one of the busiest rulemaking agendas in its history. Additionally, the agency executed a comprehensive restructuring program to improve protections for investors.

Before becoming SEC chairperson, Schapiro served as CEO of the Financial Industry Regulatory Authority, the largest nongovernmental regulator of securities firms. Earlier, she was Commodity Futures Trading Commission chairman and a commissioner of the SEC. She began her career at the CFTC, serving first as a trial attorney and later as counsel and executive assistant to the chairman.

In addition to being the first woman to serve as SEC chairperson, Ms. Schapiro is the only person to have served as chairperson of both the SEC and the CFTC.

Schapiro is also a director of General Electric and the London Stock Exchange Group. A graduate of Franklin and Marshall College, she received a juris doctor from George Washington University.

At the shareholder meeting, stockholders re-elected all 11 CVS health directors. They are: Richard M. Bracken; C. David Brown II; Alecia A. DeCoudreaux; David W. Dorman (Chairman); Nancy-Ann M. DeParle; Anne M. Finucane; Larry J. Merlo; Jean-Pierre Millon; Richard J. Swift; William G. Weldon; and Tony L. White.

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