CueScript launches patient engagement, medication adherence tool for pharmacy
LAKE MARY, Fla. — CueScript on Tuesday launched an innovative platform that delivers on-demand prescription-specific videos and other value-added services designed to engage patients, improve health literacy and improve medication adherence.
“When patients are empowered with reliable and understandable information, they make better decisions about their health. This is particularly true when it comes to medications,” stated David Medvedeff, CueScript CEO. “Patient education remains a top priority for pharmacists and other healthcare providers. CueScript now provides an innovative and highly accessible extension of the education process that drives patient engagement and reinforces the patient-provider relationship.”
CueScript has developed a patient engagement gateway that helps to improve health literacy by providing an alternative source of trusted medication information. The gateway also extends the pharmacist’s or provider’s reach by giving patients and their caregivers easy access to important medication information.
CueScript utilizes QR codes, SMS text messaging and email to connect patients and their caregivers with advanced mobile, web and on-demand video technologies to deliver contemporary education and information tools. It starts with the CueScript video library, which provides information on top-prescribed medications, including proper usage, expected benefits and potential side effects. Available in English and Spanish, videos are developed by a team of Doctors of Pharmacy with nearly 50 years of combined experience educating patients in both acute care and retail settings.
“Connecting patients with on-demand video briefings is just the first point of engagement,” Medvedeff said. “It sets the stage for pharmacies and healthcare organizations to leverage the value-added services that are the real power of the CueScript platform," he said. “By serving as an extension of the provider, our innovative technology and trusted clinical content creates an informed and engaged patient and loyal customer.”
Navarro donates $15,470 to Centro Mater Foundation
MIAMI — Navarro Discount Pharmacy, the nation’s largest Hispanic-owned drugstore, has donated $15,470 to the Centro Mater Foundation. The employee/corporate gift provides critical funding to ensure needy children can attend Centro Mater’s summer camp program.
For 45 years, Centro Mater has provided care, education, nourishment, health services and after-school programs to children in Miami-Dade of every race, faith and nationality from 6 weeks to 12 years of age.
Pictured above, from left to right: Lillian May, Centro Mater Foundation board member; Marbelys de la Osa, community coordinator, Centro Mater Foundation; Claudia de la Cruz, president, Center Mater Foundation; Cristy Leon-Rivero, chief marketing officer, Navarro Discount Pharmacy; and Erica Perez, marketing manager, Navarro Discount Pharmacy.
Walgreens links free blood-pressure test offer to Balance Rewards, Walgreens shopping app
DEERFIELD, Ill. — Walgreens on Tuesday announced it is supporting American Heart Month by providing free blood-pressure testing during February at all Walgreens pharmacies and Take Care Clinics nationwide. The initiative supports Walgreens Way to Well Commitment, which began in 2011 as a four-year, $100 million initiative to improve the everyday health of Americans nationwide through the prevention and early detection of today’s leading diseases.
“High blood pressure can be managed or controlled through early detection,” stated Kermit Crawford, Walgreens president of pharmacy, health and wellness. “Our health testing programs, like blood-pressure tests, are moving us beyond filling prescriptions. They are one of the many services we offer to help people get, stay and live well, while helping to reduce the overall cost of health care.”
Additionally, to encourage people to “know their numbers,” Walgreens will provide free educational resources and product discounts, as well as donate $1 to the American Heart Association, up to $100,000, for each blood pressure test conducted during February. Also, Walgreens will donate $1 for each social media donation unlocked during February to the American Heart Association, up to $50,000. Customers can share their support by simply connecting a Balance Rewards membership to their Facebook account to unlock the donation. To learn more, consumers can visit www.Walgreens.com/donate or select the Way to Well icon within the Walgreens mobile app, the retailer stated.