Crystal Light supports The Nature Conservancy with fundraising efforts
TARRYTOWN, N.Y. Crystal Light’s line of powdered beverages is collaborating with The Nature Conservancy, a leading conservation organization working around the world to protect nature and to help preserve fresh drinking water sources around the country.
In support of protecting fresh water and to celebrate World Water Day on Monday, Crystal Light is looking to raise up to $750,000 for the conservancy. Consumers can participate by purchasing Crystal Light products, in which 100% of the net profits will go to the conservancy to support river and lake projects across the United States.
In line with their fundraising efforts, Crystal Light also is offering fans an unforgettable experience –– an exclusive, one-night-only, World Water Day celebration concert with Grammy winner Sheryl Crow. The concert will be held March 22, at 8 p.m., at the Hammerstein Ballroom. Crystal Light will give 100% of the ticket price for the event to The Nature Conservancy.
“Water is at the heart of Crystal Light, which is why we’ve selected today, World Water Day, to launch some very exciting programs in support of one of our greatest natural resources,” said Steve Yucknut, VP sustainability for Kraft Foods. “We want to raise awareness across the country about the need to protect rivers and lakes right here in the U.S., key sources of clean, fresh drinking water.”
Pampers introduces Dry Max diapers
CINCINNATI Parents can rejoice as Pampers debuts its newest “high performance” diapers.
Pampers has developed a thinner, sleeker design for both its Swaddlers and Cruisers lines called Dry Max. The new diaper, Pampers said, Dry Max diapers will keep babies drier without the bulk.
“After years of research, we are celebrating that our new Pampers Swaddlers and Cruisers with Dry Max have finally arrived on store shelves, featuring benefits that will score big with parents and babies while being one step better for the environment,” said Jodi Allen, VP North America baby care at Procter & Gamble. “Just like the way technology is getting thinner, smaller and better than before, so is our new diaper line.”
Pampers Swaddlers and Cruisers with Dry Max is currently available in sizes 3 through 6 at mass, discount, baby specialty and grocery stores where Pampers products are sold, with the same retail pricing as the current Pampers Cruisers (pricing is at the sole discretion of the retailer). While supplies last, consumers can request a free sample at www.Pampers.com.
Arm & Hammer fights stains with ‘power’
PRINCETON, N.J. Arm & Hammer is introducing a new gel laundry detergent that promises to fight the toughest stains.
Arm & Hammer’s Power Gel joins the full line of Arm & Hammer fabric care products that treat stains, soften clothes and meet various laundry needs. New Arm & Hammer Power Gels are available in two varieties: Arm & Hammer plus OxiClean Power Gel laundry detergent and Arm & Hammer Essentials Power Gel laundry detergent:
- Arm & Hammer plus OxiClean Power Gel laundry detergent is the latest addition to the popular line of Arm & Hammer plus OxiClean products, the only line of detergents to combine the proven cleaning and freshening power of Arm & Hammer baking soda with supercharged OxiClean stain fighters in every drop.
- Arm & Hammer Essentials Power Gel laundry detergent joins the Arm & Hammer Essentials product line, which harnesses the natural power of Arm & Hammer baking soda and biodegradable plant-based soaps to remove tough stains and eliminate odors. Arm & Hammer Essentials Power Gel laundry detergent provides powerful cleaning and a natural fragrance that leaves clothes smelling refreshed.
“We always hear from families that they want products with superior stain fighting power to make laundering less of a chore,” said Kevin Kuchinski, VP Church & Dwight fabric care. “We’re excited to answer this call by introducing gel technology to U.S. laundry through the revolutionary new Arm & Hammer Power Gel laundry detergent.”
Arm & Hammer Power Gel detergent now is available at retailers nationwide in 55 oz. and 110 oz. bottles. The suggested retail price ranges from $4.97 to $8.97.