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Crystal Light debuts new interactive posters

BY Ryan Chavis

NORTHFIELD, Ill. — In celebration of its sponsorship with Grammy Award-winner Miranda Lambert on her 30-city "Platinum" tour, Crystal Light is debuting an interactive poster at concert venues across the United States. The poster allows fans who attend Lambert's show to touch the poster and "spin" the record, unlocking audio tracks from her new album.

"We're excited to bring this cutting-edge Playable Poster technology to legions of Miranda Lambert fans nationwide," said Jennifer Dahlgren, senior brand manager for Crystal Light. "These posters will give our consumers a really unique way to experience Miranda's music that is both memorable and fun."

The Playable Poster combines touch and sound with printed graphics, reimagining the way paper is printed and how consumers interact with it. Conductive ink is printed on the reverse side of the paper, creating sensors that pick up electrical signals from fingers, according to the brand. The conductive ink is linked to a processor and an electric speaker — turning the colorful poster into a speaker.

"I'm always thrilled to introduce new ways for my fans to interact with my music," Lambert said. "What better way to kick off the 'Platinum' Tour than with my favorite brand Crystal Light, and a fun, unique way for concert-goers to enjoy my album."

The posters were designed by VSA Partners. Crystal Light collaborated with United Kingdom-based conductive ink startup Novalia for the project.
 

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WSJ: FDA may have more generic applications than it can approve under current budgetary constraints

BY Michael Johnsen

NEW YORK — The Food and Drug Administration may have more generic drug applications than it does personnel to process them, according to a Wall Street Journal report published Tuesday
 
According to industry expert Robert Pollack, a former acting deputy director of the FDA Office of Generic Drugs who now works at Lachman Consultants, the number of generic drugs approved by the FDA has been relatively stable over the past few years — reaching 517 in fiscal 2012 and 440 in fiscal 2013. 
 
The corresponding number of applicants significantly exceeds approvals. The FDA received 1,003 generic applications in fiscal 2012 and 958 in fiscal 2013. Year-to-date, the FDA has so far received 1,440 applications, including 600 last month, the Wall Street Journal reported, citing an agency spokeswoman.

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Perfecta Products couples two products in new Zim’s Advanced Cold Sore kit

BY Michael Johnsen

NORTH LIMA, Ohio — Perfecta Products on Tuesday introduced the Zim's Advanced Cold Sore kit to its line of topical skincare, lip care and pain relief products.
 
Zim's Advanced Cold Sore delivers a one-two punch to help fight against cold sores. The kit includes an ointment and lip balm to treat and address the symptoms of cold sores.
 
Both the ointment and stick contain the patented Propolis ACF that acts as a preservative. Propolis is a substance collected by the honeybee from the leaf buds and cracks in the bark of various plants in a defined region rich with poplar trees. Bees use Propolis as a protectant for their hive.
 
To treat, Zim's Advanced Cold Sore ointment is used at the first sign of a symptom and comes in a 2g tube. To maintain, Zim's Advanced Cold Sore stick can be used daily to protect lips and maintain moisture, keeping the lips healthy. The lip balm comes in a 3g stick.
 
"Zim's Advanced is the first to bring together a two-step program, for the symptoms of cold sores in a single package. The formulation that includes Propolis ACF has been popular across Europe and we are proud to bring it to North America," statedMark Smith, Perfecta Products' director marketing and sales.
 
Zim's Advanced cold sore ointment and lip balm are sold together. The consumer pack has a suggested retail price of $19.99. Zim's Advanced Cold Sore kit is now available on www.zimsusa.com and will be available on participating retail shelves later this fall.
 
 

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