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Crystal Farms products receive Weight Watchers endorsement

BY Jason Owen

MINNETOKA, Minn — AllWhites egg whites and Better’n Eggs egg substitute from Crystal Farms have been endorsed by Weight Watchers, the company announced. Both products received a 0 PointsPlus value per serving.

 

With Weight Watchers, every food has a PointsPlus value that takes into account the food’s protein, carbohydrates, fat and fiber. Based on Weight Watchers’ calculation, AllWhites and Better’n Eggs have 0 PointsPlus value per serving.

As the only egg white and egg substitute products endorsed by Weight Watchers, AllWhites and Better’n Eggs allow health-conscious consumers to eat nutritious, satisfying meals packed with taste but not PointsPlus value.

AllWhites is 100% liquid egg whites, and Better’n Eggs is an egg substitute fortified with vitamins, minerals and beta-carotene. With 5 g of lean protein and just 25 calories per serving, both products are fat-free, cholesterol-free and low-calorie alternatives to shell eggs.

For more information and recipes, visit Allwhites.com or Betterneggs.com.


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General Mills unveils high-fiber chocolate cereal

BY Alaric DeArment

MINNEAPOLIS — General Mills is introducing a new cereal that it said has more fiber than any chocolate cereal.

The company announced the introduction of Fiber One 80 Calories Chocolate Squares, which will hit the shelves later this month while hiring Lisa Lillien, a dietary expert and author of the book "Hungry Girl" to help market the cereal.

"One of the best weight-management tips I can give is this: Don’t skip breakfast," Lillien said. "It’s the most important meal of the day, and you don’t need to sacrifice your cravings to keep it diet-friendly."

 

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Whole Foods appoints Jason Buechel as chief information officer, global VP

BY Alaric DeArment

AUSTIN, Texas — Natural foods retailer Whole Foods Market has appointed a former Accenture executive as its global VP and chief information officer, the company said.

Whole Foods announced the appointment of Jason Buechel, who will report directly to co-CEO Walter Robb and CFO Glenda Flanagan, overseeing the technology team in the company’s Austin, Texas, headquarters and 12 regional offices in the United States and the United Kingdom.

"In addition to enhancing our existing IT capabilities, Jason will play a significant role in helping expand and improve our customer experience through the use of technology," Robb said. "We are thrilled to have him join our team."

Buechel previously worked for Accenture for 12 years as senior executive and managing director within the retail operations practice, being promoted to partner in 2009 and working with retailers in strategic planning, delivery and operational management of information technology and business capabilities.


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