Crossmark taps IRI for category analysis
CHICAGO — IRI on Tuesday announced that Crossmark has selected IRI as its preferred data provider.
“IRI’s robust tools and technology as well as its strength in retail partnerships make it an ideal resource for Crossmark,” stated David Newman, chief insights officer for Crossmark. “We are confident that leveraging IRI tools will ensure Crossmark delivers on our client promise to provide a smarter way to faster growth.”
“We look forward to helping Crossmark achieve its organizational goals, enabled in part by improved speed to insights by bringing together various datasets that create a lasting impact,” said Andrew Appel, president and CEO IRI. “We are experiencing tremendous momentum on the retail front, and we are excited to work with Crossmark to help our manufacturing clients address the needs of the changing industry landscape and succeed at retail.”
IRI will work with Crossmark to provide actionable insights to its clients through the IRI Liquid Data platform, which makes it possible to aggregate and find associations among trillions of data points in a matter of seconds, and Unify, IRI’s visualization platform that brings together all of IRI’s cloud applications across measurement, consumer, media, analytics and retail.
Crossmark also will leverage IRI ShopperSights and IRI Market Advantage powered by ILD and Unify to improve the effectiveness of its go-to-market strategy. IRI ShopperSights gives CPG manufacturers higher returns on shopper activation and growth efforts by enabling effective media planning and retailer execution at individual household and store levels. IRI Market Advantage offers market intelligence that delivers core market measurement and reporting, as well as complex, iterative analyses not possible in traditional market-measurement solutions.
Weave Dryer, SpaScriptions take home DSN/ECRM Buyers’ Choice awards
LAS VEGAS — ECRM recently announced the winners and runners-up of the Drug Store News/ECRM Buyers Choice Awards from ECRM’s Hair Care and Multicultural EPPS and the Skin, Bath, Cosmetics and Fragrance EPPS, both of which took place between June 4 and June 8 at the Red Rock Casino, Resort and Spa here.
At the Skin, Bath, Cosmetics and Fragrance event, first place went to Global Beauty Care for its SpaScriptions line of face masks, which include anti-aging, brightening, hydrating, pore refining and moisturizing varieties. The runner up was Crop Natural for the Crop Natural Skincare line of products.
At the Hair Care and Multicultural event, Aleryn took home the first place award for its Weave Dryer, a universal thermal blow dryer nozzle attachment for styling natural hair, extensions, braids, twists and locks. The runner-up for this EPPS was Project Beauty for its Hairgurt smoothing yogurt hair masque and Hairgurt intense repair yogurt masque.
Dove Men+Care celebrates father figures with ‘There to Care’ spot
NEW YORK — In the lead-up to Father’s Day, Unilever’s Dove Men+Care brand has released a 30-second spot, “There to Care,” which celebrates the different kinds of men who play a role in shaping and caring for others.
The spot features a collection of home videos of men — from dads and grandfathers to uncles and coaches who make an impact on people’s lives. It marks Dove’s latest efforts to highlight dads’ roles during Father’s Day since it began doing so in 2014.
The video, embedded above, racked up more than 2 million views within 72 hours of going live on YouTube.