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Crossmark to acquire NCiM, creating largest in-store marketing services company in North America

BY Antoinette Alexander

PLANO, Texas — Crossmark, a sales and marketing services company in the consumer goods industry, is acquiring New Concepts in Marketing, a move that will add to Crossmark’s events and shopper marketing capabilities and create the largest in-store marketing services company in North America.
 


NCiM is a product demonstrations company in the United States. It is the agency of record for Bi-Lo, Giant, Ingles, Raley’s, Roundy’s and WinCo, as well as 12 Kroger divisions. In addition, NCiM provides turnkey services as the event agency of record for several top consumer packaged goods firms in the grocery channel.

Crossmark Events already is one of the largest providers of in-store event services in North America. With more than 13,000 event specialists, Crossmark Events delivers more than 7 million product demonstration and sampling hours each year.
 


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Report: Pertussis cases increase in Milwaukee

BY Alaric DeArment

NEW YORK — Cases of whooping cough have been increasing in the Milwaukee area, according to published reports.

The Milwaukee Journal Sentinel reported that the bacterial infection known medically as pertussis is spreading among kids at school districts in Wisconsin, citing public health officials as saying that new, stronger vaccines may be needed.

The director of disease control and environmental health at the Milwaukee Health Department, Paul Biedrzycki, was quoted as saying that the number of cases in the area were "double" what they usually are in November.


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CVS/pharmacy enhances CVSphoto.com just in time for holiday season

BY Antoinette Alexander

WOONSOCKET, R.I.  — CVS/pharmacy has launched a new card and stationery shop on CVSphoto.com, as well as an enhanced and expanded collection of greeting card and invitation options for those looking to add a personal touch to holiday tidings.

With more holiday and occasion themes to choose from — as well as more than 1,200 new Hallmark designs — creating cards, invitations and announcements is easier than ever at home or at CVS/pharmacy photo centers nationwide, the company stated.

Pricing for greeting cards and invitations ranges from 65 cents each to $12.99 for a set of 20. With CVS/pharmacy’s same-day pickup photo service, customers can order their cards and stationery online and then pick them up the very same day at their local CVS/pharmacy.

New wall decor options also are now available online at CVSphoto.com and at CVS/pharmacy photo centers throughout the United States. The expanded collection includes canvas wraps, photo panels and photo posters.

All CVS/pharmacy photo center gifts can be ordered online at CVSphoto.com and then shipped free of charge to a local CVS/pharmacy for pickup. If preferred, customers also can create their gifts in-store at Kodak picture kiosks found in CVS/pharmacy photo centers.

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