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CRN’s John Hathcock retires

BY Michael Johnsen

WASHINGTON — John Hathcock, SVP scientific and international affairs for the Council for Responsible Nutrition, last week officially retired from the association. Hathcock will serve as a part-time consultant for CRN moving forward, focusing on international issues and continuing his work in the area of risk assessment for nutrients.
 
“We have been privileged to have someone of Dr. Hathcock’s caliber, intelligence and dedication represent CRN in its pursuit to make dietary supplements safe for the world, and make the world safe for dietary supplements," stated Steve Mister, CRN president and CEO. "He is highly revered within the dietary supplement industry, well-regarded in scientific circles and strongly respected throughout the international regulatory world."
 
Hathcock was instrumental in securing nongovernmental-organization status for the trade association in Codex Alimentarius, the first such recognition for the dietary supplement industry. In addition to representing CRN and its member companies at Codex meetings, Hathcock is renowned for his work in refining the principles of risk assessment as applied to nutrients, his championing that the establishment of recommended-daily-allowance-based upper levels by regulatory bodies is not scientifically appropriate and his efforts to deter regulation based on nonscientific precautionary principles.
 
Hathcock’s career spans four decades, culminating with 17 years at CRN. After receiving his Ph.D. in nutrition from Cornell University, he began his career as a professor at Iowa State University. He spent nearly a decade at the Food and Drug Administration as a senior scientist before joining CRN. Throughout his career, Hathcock served on numerous editorial boards, published extensively in peer-reviewed scientific and regulatory journals and was a member of many nutrition, food science and toxicology professional societies. He is the author of CRN’s "Vitamin and Mineral Safety" (1997 and 2004) and is the winner of two dietary supplement industry awards: the CRN Apple Award and the NBJ Lifetime Achievement Award. 


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National Posture Institute, BackJoy partner on educational initiative

BY Michael Johnsen

BASTROP, Texas — In June, the National Posture Institute designated personal wellness company BackJoy an educational partner. Improving posture and preventing injury through education is a long-term commitment of the National Posture Institute, the group stated.

“We are very excited to launch the partnership with BackJoy and help increase the awareness of posture and body alignment,” stated Ken Baldwin, executive director of the National Posture Institute. “It’s important to incorporate posture improving tools into your daily life and activities; fortunately, BackJoy products make it practical.”

As an educational partner, NPI will be providing up-to-date research studies and posture improving information/tips to BackJoy customers. “BackJoy is on a mission to change the way the world sits, stands and sleeps, helping consumers achieve more from life through posture enhancement,” stated Bing Howenstein, CEO of BackJoy. “With a demonstrated commitment to promoting proper posture for consumers, the National Posture Institute is a natural partner to join us on this mission.” 


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Old Spice, Team USA table tennis star Timothy Wang partner to celebrate London 2012 Olympic Games

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA’s first-ever medal in table tennis at this year’s London 2012 Olympic Games.

To kick off its partnership with Wang, Old Spice will host a table tennis (known as ping pong) event in Los Angeles on July 12, where Wang will meet and greet fans and provide table tennis pointers prior to departing for the London 2012 Olympic Games. The brand will also support its relationship with Wang through a number of champion-themed digital engagement activations.

Old Spice’s partnership with Wang celebrates the brand’s new Champion scent, which features the Olympic Rings on its packaging. The Old Spice Champion lineup includes a full range of anti-perspirant, deodorant, body wash and body spray products.

"For world-class athletes like Timothy Wang or ordinary guys, believing in your scent can truly be a powerful personal motivator," stated Josh Talge, brand manager for Old Spice North America. "Old Spice Champion captures the essence of manhood, confidence and a sense of achievement, and celebrates the true champion in every man. It’s designed to give guys the self-assurance that they can do anything if they put their Smell into it."

While table tennis is widely popular in the United States, it has been dominated by China and South Korea since becoming an official Olympic sport in 1988.

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