HEALTH

CRN sponsors herbal supplement webinar for healthcare practitioners

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced that integrative medicine expert Tieraona Low Dog will be the featured presenter during a free webinar for pharmacists and nurse practitioners on June 16, at 1 p.m. EST. The webinar is presented exclusively to pharmacist and NP members of Skipta, a network of specialized online medical communities for verified healthcare professionals.
 
“We’re very pleased that Dr. Low Dog will share her knowledge of the herbal products and ingredients so many consumers are using with this key audience of health care professionals,” said Duffy MacKay, SVP scientific and regulatory affairs, CRN. “I’m confident that participants will come away with an enhanced understanding of these herbals that will benefit the customers and patients they serve.” 
 
During the one-hour webinar, called “Incorporating Herbal Supplements into Your Practice: The Science and Regulations Behind Five Popular Botanicals, " Low Dog will share science-based information about the clinical use of turmeric, butterbur, elderberry, hibiscus and peppermint. Low Dog will also give an overview of the regulations that help ensure the quality and safety of herbal products, including mandatory good manufacturing practices that call for appropriate product and ingredient testing, among many other requirements.
 
Low Dog was appointed by President Bill Clinton to the White House Commission on Complementary and Alternative Medicine Policy, served as the elected chair of the U.S. Pharmacopeia Dietary Supplements and Botanicals Expert Information Panel, was appointed to the Scientific Advisory Council for the National Center for Complementary and Alternative Medicine (now the National Center for Complementary and Integrative Health), has been an invited speaker to more than 550 scientific/medical conferences, published 45 peer-reviewed  articles, written 20 chapters for medical textbooks and has authored four books, including two National Geographic books, “Healthy at Home” and “Life is Your Best Medicine.” She has appeared on CNN, ABC’s “20/20,” and is a frequent guest on NPR’s “The People’s Pharmacy.”
 
The webinar is part of a series presented to members of Skipta’s Pharmacist Society and Generation NP specialized online medical communities and is part of CRN’s ongoing outreach to health care practitioners.
 
“CRN is excited about its ongoing initiatives with Skipta members to provide health care practitioners with science-based information about dietary supplements that they can use in their practice,” said Judy Blatman, SVP communications, CRN. “We’ve seen a growing interest among these audiences as we continue to present timely content on products used by more than 150 million Americans each year to support their health and wellness — and Dr. Low Dog is sure to engage this educated audience.”
 

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Cherry-flavored 5-Hour Energy to support Special Operations Warrior Foundation

BY Michael Johnsen

FARMINGTON HILLS, Mich. — Living Essentials on Friday announced a second year of its limited edition cherry flavored 5-hour Energy shots in support of the nation's military. From May 1 through July 31, 2015, the company will donate five cents from the sale of every specially marked red, white and blue bottle of cherry flavored 5-hour Energy to the Special Operations Warrior Foundation, a nonprofit organization that supports the military's special operations forces and their families through college scholarships, family services and financial stipends.  
 
The minimum guaranteed donation is $200,000.
 
"Last year's program was a huge success and customers loved cherry flavored 5-hour Energy shots, so it was a no brainer for us to support this worthy cause for another year," said Melissa Skabich, Living Essentials' communications director. 
 
To kick off the second year of the program, the SOWF logo will be placed on the hood of NASCAR driver Clint Bowyer's red, white and blue No. 15 Toyota Camry for Michael Waltrip Racing at several upcoming races on the NASCAR Sprint Cup Series schedule, including May 9 at the Kansas Speedway, May 15 at the All Star Showdown, May 24 at the Charlotte Motor Speedway and June 14 at Michigan International Speedway.
 
"We are grateful for the wonderful support and generosity from the makers of 5-hour Energy and driver Clint Bowyer," said Steven McLeary, Special Operations Warrior Foundation's executive director. "The funds donated are a huge investment in the families of fallen special operations heroes, allowing us to continue to honor the sacrifices of fallen warriors by sending their survivors to college."
 

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Female Health Company planning targeted media campaign, line extensions

BY Michael Johnsen

CHICAGO — The Female Health Co. is preparing to shift its focus from growth in the developing world to growth in the U.S. sector with a targeted media plan and a focus on developing a line of women's reproductive health products in support of its one SKU — the FC2 Female Condom — the company's leadership told investors last week.  
 
The company will concentrate on targeting women who are dissatisfied with the side effects of hormonal birth control and who feel that the traditional male condom offers less enjoyment. 
 
"Couples who try [a] female condom are pleasantly surprised and often report a more natural feeling and more enjoyment," Karen King, president and CEO of the Female Health Company, told analysts. "[But] we need the right brand name, look and feel to attract target users along with the right messaging," she said. "We have engaged in agency and are working on those aspects now."
 
Social media will be the platform through which the Female Health Company plans to reach its audience. "The target groups we have identified are digital media users and this product category has a strong online purchase base," King said. "I recently announced that FC2 female condom is reimbursable under the major health plans including the Affordable Care Act. We believe this will be an important element in supporting growth of a consumer product."
 
Further down the line, the Female Health Co. plans to broaden its FC2 portfolio. "There are inherent risks associated with being a single product company, particularly when that product is subject to substantial volatility in customer purchasing patterns," King said. "The initiative to broaden our product portfolio will drive the company’s growth," she added. "I have two full-time industry M&A veterans working with me and we have examined a significant number of opportunities and are in ongoing discussions with certain parties. Our goal is to close the first deal in calendar 2015. While we have been looking at areas across the women’s health spectrum, we have a particular focus on women’s reproductive health."
 

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