HEALTH

CRN signs three new members

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition, the dietary supplement industry’s leading trade association, earlier this week announced the addition of three new voting members, including Barrington Nutritionals, Stratum Nutrition and Vitatech Nutritional Sciences.

Barrington Nutritionals is an ingredient supplier based in Harrison, N.Y., specializing in importing, exporting and distributing raw materials for dietary supplements, functional foods and beverages, pharmaceuticals, cosmetics and pet foods. 

Stratum Nutrition, a Novus International company, is a specialty health ingredient supplier based in St. Charles, Mo. Stratum offers a portfolio of branded ingredients. Stratum specializes in condition specific categories, which include structural, digestive and immune health to offer full solutions for human and companion animal nutrition.

Vitatech Nutritional Sciences is a legacy formulator and manufacturer, and dietary supplement contract manufacturer based in Tustin, Calif. Founded in 1954, Vitatech’s manufacturing capabilities include tablets, two-piece capsules, powders, capsule banding, enteric coating of soft gels and original formulas, using high-volume, high-speed, pharmaceutically validated process equipment. Vitatech also has complete on-site heavy metals and microbiological testing to provide additional levels of quality assurance.

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UrgentRx expands distribution base across food, drug, mass and specialty

BY Michael Johnsen

DENVER — UrgentRx — developer of fast-acting, over-the-counter, flavored powder medications — on Thursday announced the addition of CVS, OfficeMax and Paradies Stores to the company’s list of retail partners. 

UrgentRx is making significant gains in distribution within food, drug, mass and alternative channels, the company noted, more than tripling its store count in Q3 2013. With the addition of three national retailers, UrgentRx has surpassed distribution into more than 10,000 retail stores and is on track to add another 10,000 stores in the coming months, the company noted.  

UrgentRx sells six varieties of flavored powder medications in credit card-sized packs for fast, on-the-go use: Critical Care Aspirin to Go, Headache Relief to Go, Heartburn Relief to Go, Upset Stomach Relief to Go, Ache & Pain Relief to Go and Allergy Attack Relief to Go.

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Prestige Brands launches the ‘Say Yes to Less’ campaign to benefit Make-A-Wish

BY Michael Johnsen

TARRYTOWN, N.Y. — Prestige Brands and its Little Remedies children’s medicine brand has partnered with actresses and celebrity moms Tia Mowry-Hardrict and Tamera Mowry-Housley to launch the “Say Yes to Less” campaign to benefit Make-A-Wish. Beginning Oct. 17, Little Remedies will encourage consumers to log on to www.SayYes2Less.com and take a pledge to “Say Yes to Less” of the things their children don’t need to live happy and healthy lives. 

Families can pledge that they will do things such as eat less sugar or create less waste. In return, Little Remedies will donate $1 to Make-A-Wish for the first 100,000 people who take the pledge to “Say Yes to Less.”

“We’re huge fans of Little Remedies, and we both use the products with our own kids, so we’re thrilled to be working with the brand on the ‘Say Yes to Less’ campaign,” stated Mowry-Hardrict. “Taking a more wholesome approach to raising our kids is something we feel passionate about, so we’re excited to ask other parents to join us, and to see how families across the country will ‘Say Yes to Less,’” Mowry-Housley added.

As the official spokespersons for the pledge, the two will appear in a series of videos featuring families who personify the Little Remedies philosophy, “Everything They Need, Nothing They Don’t,” by casting away doubt, fear, negativity and wastefulness from their lives. Their stories will inspire parents everywhere, as the families discuss how they were able to conquer the obstacles that were getting in the way of their health and happiness.

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