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CRN releases comprehensive book tracking clinical studies for dietary supplements

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday released its comprehensive report titled "The Benefits of Nutritional Supplements (4th Edition)." The updated book, which assesses the current state of the science on the health benefits associated with select nutritional supplements, finds consistent and adequate use of these products contributes to overall health and wellness throughout all age groups, lifestyles and life stages.

“What is so important about this book is that instead of looking at individual studies, one at a time, and asking consumers to make decisions based on what often is a flip-flop of results, this book tracks the research so that individual studies can be placed in an overall context, more effectively reflecting the overall state of the science,” stated CRN president and CEO Steve Mister, who wrote the introduction to the book. “Science is complex and constantly evolving, at times in unpredictable ways. The book addresses that evolution.”
 
Specifically, the report addresses the current state of the science regarding multivitamins and other supplements, including antioxidants (vitamins C and E), calcium, long chain omega-3 fatty acids (fish oils), vitamin D, vitamins B-6 and B-12, fiber and folic acid. It includes studies that demonstrate benefit as well as studies with null results and also addresses studies that purport to have found harm.

The report also addresses who needs dietary supplements, who takes dietary supplements and who recommends dietary supplements, to include primary care physicians, OB/GYNs, cardiologists, dermatologists, orthopedists, nurses, nurse practitioners, pharmacists and registered dietitians.
 
“In updating the fourth edition of the report, we highlighted current research demonstrating the health benefits provided by consistent use of many of these nutrients," stated the report’s author Annette Dickinson, past president and current consultant for CRN. "And because we evaluate relevant scientific studies throughout the report, it was essential for us also to delve into the current debate over nutrient benefits — what is working, what could be improved and what many experts in the field suggest.”
 
The updated report also reviews issues surrounding supplements and mortality, as well as the importance of select nutrients during key life stages, including during pregnancy and throughout the aging process.

CRN has made "The Benefits of Nutritional Supplements" available at no charge here.


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Sneaky Pete’s brings oat-based beverage to masses

BY Allison Cerra

BUTLER, N.J. — An all-natural oat-based beverage recently made its market debut.

Sneaky Pete’s, which officially made its debut back in March, utilizes a proprietary oat bran concentrate and features erythritol and rebaudioside-A as primary ingredients to provide consumers with a way to get their fiber intake via a great-tasting beverage, the company said.

"The average adult struggles to get the minimum recommended daily fiber; it’s a serious problem," Sneaky Pete’s Beverage founder and CEO Pete Stilianessis said. "For me, the American Dream means finding ways to help people lead healthier lives, while enjoying great-tasting food products."

Sneaky Pete’s was brought to market by Keen Marketing and Manufacturing, a company founded by Stilianessis’ childhood friend Jerry Bello.

"Sneaky Pete’s meets a demand in the market that hasn’t before been met. We’re proud to help bring such a wholesome and innovative beverage to market," said Bello, who also serves as CEO of Keen.

Sneaky Pete’s touts 40 calories per serving and is available in Apples Away, Peach Perfection, Grape Escape, Raspberry Beret and Mango Mystique flavors. The line is available at such retailers as Albertsons, Genuardi’s, Giant Eagle, Hy-Vee, King Soopers, Meijer, Safeway, Von’s and more.

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Philips Avent goes ‘natural’ with new bottle

BY Allison Cerra

STAMFORD, Conn. — Philips Avent has expanded its bottle portfolio to include a new product that is designed to replicate natural feeding.

With its wide, breast-shaped nipple and unique comfort petals, the Philips Avent Natural bottle is inspired by mom’s shape to allow infants to feed more naturally. The bottle encourages natural latch-on and makes it easier to combine bottle and breast-feeding, and also features an advanced anti-colic system with two high performance valves that help to reduce colic by venting air into the bottle, not the baby’s stomach.

The Natural bottle is BPA-free and made of polypropylene and glass. The new Natural Bottle is compatible with the entire Philips Avent infant feeding range and only uses the Natural nipples, which are available in newborn, slow, medium and fast flow varieties.

"Philips Avent understands infant feeding needs on the most intimate level because we involve moms and their babies at the earliest phase of the product development process," Philips Avent marketing director Ron Tiktin said. "The insights we’ve collected are unmistakable in the new Natural bottle, our biggest launch in the history of the brand, and deliver on our on our promise to give babies the best start in life."

Philips Avent Natural glass bottles, available in 4-oz. and 8-oz. sizes, retails for $9.99 per 1-pack. Philips Avent Natural polypropylene bottles, available in 4-oz. and 9-oz. sizes, retails for $8.49 per 1-pack.

As part of the launch, Philips Avent is partnering with Rosie Pope, star of Bravo TV’s "Pregnant in Heels." Pope will host a live Twitter chat with Philips Avent on June 20 at 8 p.m. "I love working with new and expecting parents — and introducing them to the latest and greatest products on the market," Pope said.


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