HEALTH

CRN participates in DSN’s Pharmacist Society

BY Allison Cerra

WASHINGTON — The Council for Responsible Nutrition announced a partnership with Drug Store News to provide content about the dietary supplement industry to thousands of pharmacists participating in the media company’s new professional networking website.

CRN said its partnership with DSN‘s Pharmacist Society — an online community that enables its users easy access to information most relevant to pharmacists — will continue to make the site a place for healthcare professionals to share ideas and network with their colleagues and companies in the pharmaceutical and dietary supplement industries.

“I am pleased that CRN is being given this unique opportunity to participate in this forward-thinking venture with Drug Store News,” said Steve Mister, CRN president and CEO. “In an era of social networking, this online community provides CRN with the versatility needed to effectively reach pharmacists with useful and timely information on supplement regulation, as well as the beneficial role dietary supplements play in wellness. We hope that our member companies — and other responsible companies in the supplement industry — will consider participation in Pharmacist Society.”

“We’re excited to join with CRN in our new endeavor," said Wayne Bennett, publisher for The Drug Store News Group. "CRN is a scientifically credible and compelling voice for the supplement industry, and access to [its] scientific and regulatory experts will be beneficial for pharmacists."

“Based on our previous partnerships with CRN in providing continuing education for pharmacists, we know of [the organization’s] appreciation for this important audience," Bennett continued. "This new project gives CRN — and dietary supplement industry companies — the opportunity to disseminate information to a healthcare professional community that is eager to learn more about supplements. CRN will be able to reach out to thousands of pharmacists around the country within a closed loop environment. This vast network includes retail pharmacists at large national drug store chains, pharmacy faculty and students at pharmacy schools and universities. We expect it to grow tremendously in the coming months. CRN will be a fantastic addition to our network.”

Pharmacist Society launched Nov. 1, 2010, and features many useful applications, including:

  • The ability to post news and press releases;

  • A message board area to start conversations on topics of interest; and

  • A section where users can conduct online polls and even have the ability to host online webcam chats and webinars.

 

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HEALTH

Former Leiner Health executive dies

BY Michael Johnsen

TRABUCO CANYON, Calif. — Retired Leiner Health SVP marketing Bob LaFerriere, 62, passed Feb. 4 from multiple myeloma, according to reports.

LaFerriere was a 40-year drug industry veteran who started at Thrifty Drug and Discount Stores scooping ice cream. In 1992, LaFerrierre left Thrifty as SVP purchasing to become president and CEO at Slim Fast Foods. He later joined Leiner Health as SVP marketing and retired in 2008.

LaFerriere is survived by his wife, Jill, and his sons, Chad and Matt.

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Prestige preparing big pediatric cough-cold splash

BY Michael Johnsen

NEW YORK — You can expect to see quite a bit of co-promotional activity between PediaCare and Little Remedies in the 2011-2012 cough-cold season, Prestige Brands president and CEO Matthew Mannelly told investors Wednesday morning at the Bank of America Merrill Lynch 2011 Consumer Conference held here.

Prestige acquired PediaCare in November 2010 as part of its acquisition of Blacksmith Brands. That meant the timing for in-store co-promotional activity, such as primary endcap displays for the 2010-2011 season had passed, but not for the 2011-2012 cough-cold season and beyond. “Over the next couple of years, we’re going to be going down that path, and it’s going to be really exciting for us,” Mannelly told investors.

Prior to the acquisition, Prestige had been priced out of many of those endcap programs because of its smaller footprint. Now, with the acquisition of PediaCare and with cough-cold-allergy brands Luden’s and NasalCrom, Prestige fields a hefty cough-cold portfolio, Mannelly said.

Mannelly also suggested historical cough-cold product buying patterns will come back into play. For the 2009-2010 season, H1N1 pandemic concerns prompted many retailers to buy early and often, resulting in a supply chain overloaded with cough-cold products when the H1N1 phenom failed to translate into over-the-counter sales. Retailers will resume aligning their buys a little more closely to consumption, he said.

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