CRN launches online community for NPs
The Council for Responsible Nutrition has joined the new, professional networking website Generation NP, an online community for practicing nurse practitioners.
CRN is similarly involved in Pharmacist Society, an online community sponsored by The Drug Store News Group, to dispense relevant information around the broad use of dietary supplements to augment a healthy diet and exercise regimen.
“Nurse practitioners are an important resource for consumers when it comes to health,” stated Judy Blatman, SVP communications for CRN. And CRN plans to make an immediate impression. “Working with Pharmacist Society has enabled us to hold webinars, post news and communicate directly with pharmacists, and we look forward to Generation NP providing the same important opportunities.”
This effort is CRN’s latest in a series of social media engagement initiatives undertaken by the association to reach a variety of audiences with science-based information about dietary supplements.
Targeting consumers, CRN Foundation’s “Life…supplemented” consumer wellness education campaign also has enhanced its online efforts, having added to its website a community of bloggers and a supplement library, both of which also will be available from its soon-to-be-launched mobile app.
Eye allergies often ignored
While most people treat nasal allergy symptoms, they often ignore their itchy, red, watery eyes. According to the Asthma and Allergy Foundation of America, approximately 40 million Americans have indoor/outdoor allergies as their primary allergy, and approximately 4% of allergy sufferers have eye allergies as their primary allergy.
Already with a strong pedigree across eye care and ear care, Similasan recently launched its Kids Irritated Eye Relief for multisymptom relief from redness, burning, stinging and grittiness.
Smaller cos. enter space
A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share).
It’s one factor expected to drive more marketing around the category. Sales of condoms for the 52 weeks ended June 10 reached $295.5 million, up 5.1%, across food, drug and mass (excluding Walmart), according to SymphonyIRI Group.
The fact that there are condoms that are not Trojan, LifeStyles and Durex, respectively, that are hitting the market may not be entirely new. But relative newcomer NüVo Condoms has gained distribution through Walgreens — and affiliates Duane Reade and USA Drug — according to its website, while Billy Boy reported distribution gains across two national retailers coming out of NACDS Marketplace.
Global Protection and its One Condoms have been on the market for a while and can be found at select Walgreens, CVS/pharmacy stores in California, and Kerr Drug, according to the company’s website. Global Protection also manufactures store-brand contraceptives, and sales of private-label condoms are up 1,825% for the 52 weeks ended June 10, according to SymphonyIRI Group. Also making headway into the device end of the business is RH Labs. In July the company introduced a line of personal massagers endorsed by sex and relationship expert Laura Berman.
The article above is part of the DSN Category Review Series. For the complete Intimacy Health Buy-In Report, including extensive charts, data and more analysis, click here.