HEALTH

CRN issues marketing guidelines for caffeine-containing dietary supplement products

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition last week issued recommended guidelines for caffeine-containing dietary supplement products, expanding its self-regulatory initiatives that encourage best practices within the supplement industry. 

“These recommendations go beyond what is required by law, but our member companies, along with the conventional beverage industry, recognize that consumers would benefit by having information that lets them know how much caffeine is in the products they choose to take,” stated Steve Mister, president and CEO, CRN. “This is one example of how responsible companies in our industry are taking proactive steps to educate consumers so they can make informed decisions about caffeine-containing supplements, and we trust consumers will be mindful of the amounts of caffeine they are getting from all sources.” 

According to a DSN report posted last month, a group of doctors and public health professors petitioned the Food and Drug Administration to place stronger regulations on energy drinks out of concerns of high caffeine consumption. In a letter the group noted that energy drinks are projected to reach $19.7 billion in sales this year and that, according to an FDA-commissioned study from 2010, 65% of the people consuming them are ages 13 years to 35 years. 

The new CRN guidelines focus on five core areas: disclosure of total caffeine content from both added and naturally occurring sources of caffeine; label advisories for conditions of use; serving size and daily intake recommendations; restraints against marketing in combination with alcohol; and implementation for product labels.

The guidelines call on manufacturers to disclose on the product label the total amount of caffeine, from both natural sources like green tea extract, coffee bean extract, guarana or yerba mate, as well as added caffeine. In addition to the recommendation for label disclosure of total caffeine content, the guidelines recommend that products with a total caffeine content of more than 100 mg per serving include label advisories for children, those sensitive to caffeine, pregnant or nursing women, and those with a medical condition or taking medication. 

“The guidelines are not intended to be rigid or compulsory for the industry, but rather to give firms a model of how to communicate with their consumers about these products," Mister noted. "Companies looking to do the right thing can adopt these flexible recommendations for developing their own product labels.” 

The guidelines are effective April 1, 2013, with a recommended implementation time of 12 months, allowing companies sufficient time to comply with the guidelines for new product labels put into the market.


Are you a nurse practitioner or physician’s assistant? Join our Facebook group to get all the latest news dedicated to delivering healthcare services to patients in retail pharmacy clinics.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

NAD recommends Matrixx discontinue preventive claims for Zicam cold remedies

BY Michael Johnsen

NEW YORK — The National Advertising Division on Friday recommended that Matrixx Initiatives discontinue advertising claims that suggest its homeopathic Zicam Cold Remedy products prevent users from catching a cold.

Claims at issue were featured in an advertising campaign that depicted a “Cold Monster” and encouraged treatment with Zicam products at the “pre-cold” stage.

Claims included “The Pre-Cold Medicine"; “Take Zicam Now And Go From Pre-Cold To No Cold, Faster"; and “clinically proven [to reduce the duration of a cold].”

Given the context in which they appeared, NAD found that the claims “Pre-Cold Medicine” and “Go from Pre-Cold to No Cold Faster” were unlikely to convey to consumers the message Zicam Cold Remedy products provide a prophylactic benefit. NAD also recommended that all iterations of the advertiser’s “clinically proven [to reduce the duration of a cold]” claims — in TV, print, Internet and other advertising media — clearly and conspicuously disclose that the claim applies solely to its Zicam Rapid Melts, Chewables and Oral mist products.

Matrixx, in its advertiser’s statement, said the company acknowledges NAD’s concerns and has taken steps to addresses NAD’s recommendations.

NAD is an investigative unit of the advertising industry system of self-regulation and is administered by the Council of Better Business Bureaus. ProPhase Labs had initiated the marketing challenge.

NAD is an investigative unit of the advertising industry system of self-regulation and is administered by the Council of Better Business Bureaus. ProPhase Labs had initiated the marketing challenge.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Advil Relief in Action to support both Habitat for Humanity and Wounded Warrior Project

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Thursday launched its Advil Relief in Action campaign in support of both Habitat for Humanity and Wounded Warrior Project.

Beginning May 1, a portion of the price of participating Advil bottles will go to Habitat for Humanity International and Wounded Warrior Project. The Advil Relief in Action program will also be on-site at Habitat for Humanity builds and in conjunction with Wounded Warrior Project at Tough Mudder events.

Pfizer is also kicking off a national call to action for everyone to show Advil how you see Relief in Action by sharing inspiring photos on Twitter and Instagram using the hashtag #ReliefinAction.

As part of the launch, Advil is teaming up with comedian Aziz Ansari, who will perform a private comedy show for 200 people, 100 Superstorm Sandy volunteers and their guests, who helped their neighbors rebuild and get back on their feet.  

The Advil Relief in Action program will also be brought to life on the Daily News Plaza at Barclays Center through a mural, by Brooklyn artist Jose Roldan Rendon from Brush Décor Studio, recognizing and supporting the commitment of volunteers dedicated to relieving the pain of others.

Five volunteers, including New York Giants receiver Victor Cruz, will lend their faces and stories to the campaign. In addition to Cruz, there is 25-year-old Paul Ridley, who was the youngest American to row across the Atlantic, and Alison Thompson who set up relief and aid camps in local communities after disasters, including September 11th, earthquakes in Haiti and Superstorm Sandy.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES