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CRN annual consumer survey: Almost 70% of consumers supplement, more than half with multi

BY Michael Johnsen

 WASHINGTON — As many as 68% of American adults take nutritional or dietary supplements, according to an annual consumer survey conducted on behalf of the Council for Responsible Nutrition. Regular supplement usage also remains steady. The online survey found that more than three-quarters of supplement users (76%) classify themselves as “regular” users, as opposed to occasional users (18%) or seasonal users (6%). 

“Year after year, our survey demonstrates that a sizeable portion of the American population values vitamins and other supplements as part of the things they do to maintain good health,” stated Judy Blatman, SVP communications, CRN. “From a publicity-generating standpoint, it would be interesting to see huge swings, but from a healthy industry perspective, it’s encouraging that two-thirds of adult consumers in this country continue to identify themselves as supplement customers, year after year.”

The survey also looked at which products consumers are taking.  The multivitamin still is the most popular, with 52% of all adults reporting usage in the past twelve months. The number of individuals aged 35-54 that reported using a multivitamin increased by five percent (54% versus 49% in 2011). In addition to the multivitamin, omega-3/fish oil (21%), vitamin D (20%), vitamin C (19%) and calcium (17%) round out the top five supplement ingredients. 

“While the multivitamin remains incredibly popular with a majority of Americans, consumer usage is not limited to the multi, or even just to vitamins,” Blatman said. “[One-third of consumers] report taking specialty supplements, 16% take sports nutrition supplements and 18% take herbals/botanicals.” 

Consumer confidence in dietary supplements has also remained consistent in 2012, with 85% of American adults indicating that they are confident in the safety, quality and effectiveness of dietary supplements. 

The 2012 CRN Consumer Survey on Dietary Supplements was conducted Aug. 27-31 by Ipsos Public Affairs and funded by CRN. The survey was conducted on-line and included a national sample of 2,006 adults aged 18 and older from Ipsos’ U.S. online panel.

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CDMA to bring 2013 Trade Expo to Atlanta in February

BY Michael Johnsen

 NOVI, Mich. — The Chain Drug Marketing Association on Wednesday announced its 87th Annual Trade Expo will take place Feb. 19 to 22 at the Hilton Atlanta in Atlanta.

A “Lunch and Learn” for buyers is planned with Bruce Kneeland, of Epicor Software Solutions, speaking about “How successful Pharmacy Owners use the Front-End to Build Sales and Improve Their Image."

CDMA is owned by more than 100 regional drug chains, independent pharmacies, regional drug wholesalers, specialty distributors and buying groups.

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Walgreens sues DEA over Florida DC controlled substance ban

BY Michael Johnsen

 WASHINGTON — Walgreens on Thursday filed a suit against the U.S. Drug Enforcement Administration over the agency’s ban on Walgreens’ distribution of controlled substances from a Florida facility, according to a report published by Bloomberg late Thursday evening. 

Walgreens charged that the DEA relied "on ‘outdated data’ involving oxycodone to justify suspending distribution of the drugs from its Jupiter, Florida, facility. [Walgreens] asked the court to lift the suspension order," the report read. 

Walgreens maintained there was no one allegation made by the DEA that any improper shipment originated from the company’s Jupiter distribution center, or that Walgreens improperly dispensed a controlled substance from one of its pharmacies. 

The case is Walgreen Co. v. Holder, 12-1397, U.S. Court of Appeals for the District of Columbia (Washington), according to the report. 

For the Bloomberg story, click here

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