HEALTH

CRN, AANP launch online supplement resource

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition earlier this month announced the launch of a microsite as part of its joint education campaign with the American Academy of Nurse Practitioners and the American Academy of Nurse Practitioners Foundation. The new microsite, available via the CRN website, is a hub for resources and information about nurse practitioners in general, as well as their attitudes about and usage of dietary supplements, the association stated.


“This microsite will provide information showcasing the important role that nurse practitioners and dietary supplements play as part of a comprehensive approach to wellness,” said Judy Blatman, SVP communications at CRN. “It will allow us to have a central location to house information and news related to this effort. As a healthcare practitioner group, nurse practitioners are growing in numbers, and as more consumers learn about the value of nurse practitioners, their influence will continue to grow as well.”


The microsite additions will be comprised of fact sheets and statistics about nurse practitioners and will contain joint press releases from the organizations. It will have a different feel than CRN’s primary website, with a unique layout and format.

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Tiger Balm to sponsor 2011 Susan G. Komen Race for the Cure Global

BY Michael Johnsen

HAYWARD, Calif. — Prince of Peace Enterprises on Monday announced its sponsorship of the 2011 Susan G. Komen Race for the Cure Global, taking place in Washington, D.C., June 4 at the Capitol Mall in support of its external analgesic Tiger Balm.

The global Race for the Cure is among the largest of the Susan G. Komen races. Last year, 42,000 participants from 128 different countries came together to raise funds for breast cancer education, outreach and treatment. This year, organizers are expecting an even higher number of participants, Prince of Peace stated.

“Tiger Balm continues to stand with Susan G. Komen for the Cure in support of those whose lives have been touched by breast cancer,” stated Kenneth Yeung, president Prince of Peace Enterprises. “We are very proud of our involvement in the Global Race for the Cure to help raise awareness of this important cause among fans and users of Tiger Balm products.”

Susan G. Komen for the Cure is the global leader of the breast cancer movement, having invested nearly $1.9 billion since its inception in 1982. Events like the Susan G. Komen Race for the Cure have helped make the organization the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. Samples of Tiger Balm Neck & Shoulder Rub and will be distributed to the more than 4,000 breast cancer survivors who are expected to participate in the race at the Survivor Tent.

Additionally, Tiger Balm is helping promote race participation and raise awareness of the Susan G. Komen cause by running an online advertising campaign.

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GNC-branded product portfolio gets boost with help from Shadow Beverages and Snacks

BY Michael Johnsen

PITTSBURGH — GNC on Monday announced an exclusive licensing agreement with Shadow Beverages and Snacks, the producer and distributor of Ironclad Energy + Hydration and No Fear Energy drinks.

The deal is expected to push the GNC brand name beyond its retail base and partnership with Rite Aid in the drug channel. Under the terms of the licensing agreement, Shadow Beverages and Snacks will produce a line of ready-to-drink products that will be marketed under the GNC brand.

"This exclusive licensing agreement with Shadow Beverages allows the GNC brand to expand and grow well beyond GNC’s own retail and online outlets, and [to] service a much broader and more diverse audience of active consumers looking for products to help them live a healthy lifestyle with products they trust," stated Tom Dowd, GNC EVP.

GNC will leverage its 75 years of expertise, quality and name recognition to help develop true better-for-you drink lines across multiple categories. Shadow Beverages will develop, produce, market and sell drinks under the GNC Live Well trademark, which will be available across a wide range of retail outlets, the companies stated. It is anticipated that the first products developed under the agreement will go into distribution in third quarter 2011.

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