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Crispin Cider brings Rosé offering to consumers

BY Gisselle Gaitan

Rosé fever just hit an all-time high. Crispin Cider, a company known for its vast portfolio of ciders created with fresh-pressed apples and pears, has launched a new Rosé option to consumers.

The Crispin Rosé, which is crafted with real rose petals, hibiscus, fresh-pressed juices and a dry finish. Also featured is a dusty rose color and the floral aroma of rosé wine.

“We have a big opportunity with Crispin Rosé with female drinkers. We’ve been listening to and following them for a while, so we’re excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide,” said Ashley Selman, vice president of brand marketing. “Rosé is a popular and ever-growing drink, and we’ve definitely seen our existing Crispin fans react positively to our new Rosé.”

The Chicago-based company, which is part of MillerCoors’ portfolio of products, has released the product in a six-pack of 12-oz. bottles, and in March will offer the launch on tap at select locations. Crispin Cider also is encouraging fans to share how they #RoséAllYear by using the hashtag on social media. Further product information can be found on the company’s website.

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Soylent, Big Geyser partner on New York distribution

BY Gisselle Gaitan

Soylent its expanding its retail distribution. The Los Angeles-based company, which specializes in producing healthy functional foods that are good for the body and planet, announced a long-term distribution agreement with Big Geyser — an independent non-alcoholic beverage distributor in the metro New York area.

“We can’t wait to bring Soylent to stores and offices across New York so the millions of busy, on-the-go New Yorkers who are skipping meals or making unhealthy food choices have a better alternative,” Soylent CEO Bryan Crowley said. “Jerry Reda and the entire Big Geyser team have already been invaluable collaborators, and I know they share our passion for providing complete, convenient meals that fuel people’s days.”

Soylent made its retail debut back in July 2017, in a group of 7-Eleven locations in the greater Los Angeles area. The company’s sales pace led to expansions in more than 1,000 locations across Los Angeles, the Bay Area, Austin, Seattle and Portland. Soylent also signed distribution partnerships with Broadline Distributing and Austin Provision for the Los Angeles and Austin areas.

“Soylent has done a fantastic job of building its eCommerce business, and we’re excited to help them achieve that same success with our retail partners in New York,” Big Geyser COO Jerry Reda said. “This truly innovative meal replacement line is a great addition to our portfolio of brands, and we all look forward to the success we’ll share together.”

Additional product information and store availability can be found on Soylent’s website.

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Muuna launches new flavor offerings

BY Gisselle Gaitan

Muuna, a company focused on reimagining cottage cheese has announced it would be expanding its product portfolio by adding three new flavor launches. The new additions, black cherry, vanilla and raspberry are being introduced alongside the already released pineapple, peach, blueberry, strawberry, and mango flavors, on the heels of the New York City-based company’s retail expansion.

The line is distributed in more than 80% of the Northeast, where cottage cheese category dollars sales trends outpace those for yogurt and several other dairy products, the company said.

“Backed by extensive research, including a deep-dive into consumer flavor demand in the yogurt category, our in-house R&D team created these new flavors. The debut of Black Cherry and Vanilla mark a first in the cottage cheese category, as consumers previously have only seen these flavors available in yogurt,” Gerard Meyer, CEO of Muuna said. “Cottage cheese continues to gain popularity as it’s listed among 2018’s top food trends; plus, the on-the-go portability of our single-serve cups meets consumer demand for delicious, nutritious snack foods.”

Muuna products contain 15 to 19 grams of protein per 5.3-oz. cup, 9 grams of sugar, and 120 to 130 calories per cup. The snacks also contain real pieces of fruit, no artificial colors, sweeteners or flavors, the company said.

Products from Muuna are available for purchase in retailers such as Walmart, ShopRite, Giant, Stop & Shop among many others. A complete list of locations along with product availability can be found on the company’s website.

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