BEAUTY CARE

Crest Whitestrips, Gen Art host smile competition

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest Whitestrips has teamed up with Gen Art, an arts and entertainment organization, to host an amateur photography competition showcasing America’s Greatest smile moments.

To help entrants gain national exposure and recognition as a photographer, Crest Whitestrips and Gen Art have enlisted a judging panel of photography industry experts to select 25 semi-finalists within five categories. The panel includes fashion photographer Nigel Barker; Stephanie Kim, photo director for Woman’s Day; Phillip Block, deputy director of programs and director of education for the International Center of Photography; Carrie Schupper, director of art programming for Gen Art; and David Dintenfass, associate marketing director for North American Oral Care for P&G.

America can vote for their favorite photograph by logging onto www.MyLifeInSmiles.com. The winning images will be featured at Smile exhibition in June at Openhouse Gallery in New York City, where Crest Whitestrips and Gen Art will host a press conference and a cocktail reception. One grand prize-winner will receive an all expenses paid trip for two to attend the opening plus a cash prize. Semi-finalists will receive a kit of the new Crest Whitestrips Daily Whitening + Tartar Protection.

For more information and to enter, visitors can log onto www.MyLifeInSmiles.com through April 30, 2008 to submit a photo.

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Claiborne, Kodak to present brand protection solutions

BY Antoinette Alexander

ROCHESTER, N.Y. Liz Claiborne Cosmetics and Kodak will provide brand owners at the Brand-Protection Packaging Forum in April with a look at how technology from Kodak can help fight counterfeiting and diversion in the cosmetic industry.

The presentation, titled “Protecting Brand in the age of Counterfeiting and Grey Market Diversion,” will be held at the forum April 8 at the Chicago Marriott in Schaumburg, Ill.

Liz Claiborne uses the Kodak Traceless System for Anticounterfeiting to authenticate its products and to track sales through authorized distribution channels. Grey market diversion involves distributors selling product into unauthorized markets and unauthorized retailers. The Kodak Traceless System markers help legitimate distributors, retailers and manufactures protect profits and overall brand value.

Cosmetics are among the estimated $700 billion of total counterfeit goods produced annually. According to a European Union report, about $1.6 million counterfeit cosmetics and personal care products were seized by officials.

In addition to its cosmetics and fragrance clients, Kodak has also implemented solutions for customers in the pharmaceutical, consumer electronics and other markets.

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Waltman launches acne gel for adults

BY Antoinette Alexander

JACKSON, Miss. Waltman Pharmaceuticals is entering the adult acne category with the launch of Adult Acne Clearing Gel by ZAPZYT.

The gel is designed for adults aged 25 and older who suffer from mild acne. The formula contains salicylic acid, aloe and natural botanicals to reduce swelling and redness acne typically causes.

The topical treatment is patented and contains an active antibacterial fighter, killing surface bacteria and below the surface bacteria eliminating breakouts, the company stated.

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