BEAUTY CARE

Crest Whitestrips, Gen Art host smile competition

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest Whitestrips has teamed up with Gen Art, an arts and entertainment organization, to host an amateur photography competition showcasing America’s Greatest smile moments.

To help entrants gain national exposure and recognition as a photographer, Crest Whitestrips and Gen Art have enlisted a judging panel of photography industry experts to select 25 semi-finalists within five categories. The panel includes fashion photographer Nigel Barker; Stephanie Kim, photo director for Woman’s Day; Phillip Block, deputy director of programs and director of education for the International Center of Photography; Carrie Schupper, director of art programming for Gen Art; and David Dintenfass, associate marketing director for North American Oral Care for P&G.

America can vote for their favorite photograph by logging onto www.MyLifeInSmiles.com. The winning images will be featured at Smile exhibition in June at Openhouse Gallery in New York City, where Crest Whitestrips and Gen Art will host a press conference and a cocktail reception. One grand prize-winner will receive an all expenses paid trip for two to attend the opening plus a cash prize. Semi-finalists will receive a kit of the new Crest Whitestrips Daily Whitening + Tartar Protection.

For more information and to enter, visitors can log onto www.MyLifeInSmiles.com through April 30, 2008 to submit a photo.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Claiborne, Kodak to present brand protection solutions

BY Antoinette Alexander

ROCHESTER, N.Y. Liz Claiborne Cosmetics and Kodak will provide brand owners at the Brand-Protection Packaging Forum in April with a look at how technology from Kodak can help fight counterfeiting and diversion in the cosmetic industry.

The presentation, titled “Protecting Brand in the age of Counterfeiting and Grey Market Diversion,” will be held at the forum April 8 at the Chicago Marriott in Schaumburg, Ill.

Liz Claiborne uses the Kodak Traceless System for Anticounterfeiting to authenticate its products and to track sales through authorized distribution channels. Grey market diversion involves distributors selling product into unauthorized markets and unauthorized retailers. The Kodak Traceless System markers help legitimate distributors, retailers and manufactures protect profits and overall brand value.

Cosmetics are among the estimated $700 billion of total counterfeit goods produced annually. According to a European Union report, about $1.6 million counterfeit cosmetics and personal care products were seized by officials.

In addition to its cosmetics and fragrance clients, Kodak has also implemented solutions for customers in the pharmaceutical, consumer electronics and other markets.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Colgate teams up with ADA to educate importance of oral health in diabetes care

BY Antoinette Alexander

ALEXANDRIA, Va. Colgate-Palmolive has signed on to become a National Strategic Partner of the American Diabetes Association, supporting ADA’s oral care activities and educating health care professionals, patients and the public about the importance of good oral health for people with diabetes or those at risk for developing diabetes.

According to John Buse, president of medicine and science for the ADA, there has been a growing body of evidence suggesting that infections in the mouth can affect overall health and lead to systemic diseases such as diabetes. Furthermore, it is estimated that people with diabetes are two to five times more likely to develop periodontal (gum) disease than people without diabetes. This is probably because people with diabetes are more susceptible to contracting infections.

As part of the collaboration, Colgate has committed to support ADAs education efforts on the oral health-diabetes connection through the development of educational resources and materials to improve the awareness and understanding of the oral/systemic health association.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES