BEAUTY CARE

Crest Pro-Health introduces Complete Rinse

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Crest has announced the introduction of its new Crest Pro-Health Complete Rinse with fluoride.

Crest Pro-Health Complete Rinse promises to provide six benefits in one: rebuild enamel, help prevent cavities, clean teeth and gums, kill bad breath germs, and freshen breath.

"We wanted to create a mouth rinse that, when paired with brushing, would provide comprehensive oral care," stated Christine McGovern, brand manager at P&G. "Crest Pro-Health Complete Rinse provides benefits for your mouth with the added power of fluoride to help individuals improve their oral health. With the use of this new rinse, we hope individuals will have more confidence in the health of their mouths going into their next dental check-up."

Crest Pro-Health has partnered with Dr. Jamie Sands, a family and cosmetic dentist based in Studio City, Calif., to offer consumers tips and tools to help improve their oral health. Consumers can access information and expert advice from Sands, as well as test their oral health knowledge by visiting AOL Health’s Dental Health Care Center at AOLHealth.com. 

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Jordin Sparks to launch fragrance

BY Antoinette Alexander

GLENWILLOW, Ohio Recording artist and Broadway star Jordin Sparks is launching in October her first fragrance line, which exclusively will be available at apparel retailer Dots through Nov. 5.

Apra International, which introduces up-and-coming celebrity fragrances, manufactured the fragrance called "Because of You." The fragrance is priced at $14.95 for 2.5 oz. of eau de parfum. Dots, which has more than 400 stores, will offer the fragrance at an introductory price of $9.50 through the month of October.

Sparks was involved in the development of the scent, which infuses clementine, white imperial currant and orange blossom top notes with orchid, coral and peony mid-notes, along with underlying sheer musks, vanilla, amber and woodsy base notes.

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Johnson Products Co. launches Ultra Care

BY Antoinette Alexander

NEW YORK Ethnic hair care manufacturer Johnson Products Co. has announced the launch of its new touch-up relaxer system and maintenance line called Ultra Care.

The company also is using the launch of Ultra Care to lead the ethnic hair care market in producing an environmentally responsible product that uses eco-friendly resins and recyclable packaging.

Ultra Care is made with a moisture blend complex, which features a blend of castor, coconut and avocado oils to battle dryness and hair breakage.

The product comes in regular or coarse and has a full maintenance line that includes Ultra Care moisture blend sulfate-free hydrating shampoo, Ultra Care moisture blend hydrating leave-in conditioner and Ultra Care moisture blend oil rich serum. The suggested retail price is $4.99.

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