BEAUTY CARE

Crest 3D White line expands with two new products

BY Antoinette Alexander

CINNCINNATI — Procter & Gamble officially announced the launch of its new Crest 3D White 2-hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal toothpaste, which are the latest additions to the Crest 3D White collection.

To promote the launch, Crest 3D has teamed up with actress Amanda Peet. Crest also is donating up to 50 smile surgeries to Operation Smile, an international children’s medical charity.

The Crest 3D’s Crest 3D White 2-hour Express Whitestrips ($54.99 for four treatments) contain a thicker ingredient layer to provide more whitening ingredient, which whitens for two hours, according to P&G. The advancements in the Whitestrip structure make it the best-fitting Whitestrip as it has optimized notches that wrap and conform to teeth for improved wear and comfort.

The new Crest 3D White Advanced Vivid Enamel Renewal toothpaste ($4.25) promises to remove up to 90% of surface stains in 14 days.

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BEAUTY CARE

Göt2b rocks out with new collection

BY Antoinette Alexander

NEW YORK — Want to be a rock star, or at least look like one? Check out Göt2b Rockin’ It.

Henkel’s Göt2b hair care brand officially unveiled the details of its new Göt2b Rockin’ It collection, which hit retail shelves in February.

The line includes:

  • Göt2b Rockin’ It Encore Hold hairspray (suggested retail price: $5.99): Lock in rocker-chic styles with the flexible and weightless spray featuring "4ever stylestay";

  • Göt2b Rockin’ It Encore Fresh dry shampoo (SRP: $5.99): Party like a rock star a little longer with this dry shampoo. Keep your style rockin’ fresh with Göt2b’s first-ever dry shampoo featuring "4ever stylestay." Spritz on and brush in this invisible dry shampoo to refresh hair; and

  • Göt2b Rockin’ It Encore Hold gel (SRP: $5.99): This hold gel is powered by "4ever stylestay." Control, mold and shape that rocker ‘do without stickiness or flakiness.

The collection is available at Walmart, Walgreens, CVS, Rite Aid, Ulta and food retailers nationwide.

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Tattooed By Inky debuts at Target

BY Antoinette Alexander

MINNEAPOLIS — Apna International has launched at Target a new fragrance collection called Tattooed By Inky, which features fragrances for both men and women.

The collection of body sprays is geared toward a young and trendy audience. The Tattooed By Inky collection features five scents — two for men, two for women and one unisex.

The body sprays are priced at $5.99 each and include:

  • Monkey Business (male), which has a blend of leather, lavender, pepper and sandalwood;

  • Drako (male), which has a blend of spices, musk and precious woods;

  • A Mi Amor (female), which features a blend of white florals, vanilla and amber;

  • Sudden Freedom (female), a fresh feminine bouquet of aquatic florals, pink jasmine and rosewood; and

  • Koi (unisex), which features a blend of citrus, ginger and patchouli.

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