BEAUTY CARE

Creme of Nature expands Argan Oil line with new styling gel

BY Antoinette Alexander

JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature is introducing its new Perfect Edges with Argan Oil from Morocco, a shine-infusing hair gel that also strengthens hair.

The styling product — the company’s latest addition to the Argan Oil line — works for all hair types, whether relaxed or natural, and infuses hydration and shine without leaving sticky residue.

Perfect Edges, which retails for $4.99, arrives at mass retailers and in beauty supply stores this spring.

Creme of Nature Perfect Edges with Argan Oil from Morocco is the newest offering in the Creme of Nature Argan Oil line, which also includes gloss and shine polisher, strength and shine leave-in conditioner, sulfate-free moisture and shine shampoo, and Argan Oil treatment.

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Philips Norelco launches new PowerTouch shavers for guys

BY Antoinette Alexander

STAMFORD, Conn. — Electric razor brand Philips Norelco has developed a new line of PowerTouch shavers that feature the versatility of shaving wet or dry.

"The reality is that 9-out-of-10 men now use grooming products of some kind,” stated Kristi Crump, marketing director of personal care at Philips Consumer Lifestyle. "Philips Norelco’s PowerTouch shavers are designed for the guy who is looking for a quick and convenient way to improve his daily shaving experience — wet or dry."

The new PowerTouch features improved functionality and a better-looking design and feel, the company stated. The entire range allows for quick and easy cleaning under a running tap and includes Lithium Ion power. The blade system helps to lift hairs away from the skin before cutting them below skin level for a comfortably close shave.

The Philips Norelco PowerTouch with Aquatec features rounded low-friction heads that automatically adjust to help minimize skin irritation and a SmartPivot system that is designed to provide expert contouring.

Philips Norelco PowerTouch and PowerTouch with Aquatec are available at Walmart, Target, Best Buy, Amazon.com and other national retailers for $49 to $89.

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Rite Aid, Skin Cancer Foundation kick off Road to Healthy Skin Tour

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is sponsoring skin cancer screenings at dozens of stores across the country as part of a tour that begins this month and ends in August, the retail pharmacy chain said Thursday.

Rite Aid said the Skin Cancer Foundation would travel across the country in a 38-ft. RV to more than 50 Rite Aid locations as part of the Road to Healthy Skin Tour, which Aveeno also is co-sponsoring, starting this week.

The tour will bring in local dermatologists who volunteer to perform free, full-body skin cancer screenings. The tour will include stops in South Carolina, Georgia, Virginia, Pennsylvania, New Jersey, Connecticut, Massachusetts, New York, Ohio, Michigan, Kentucky, Tennessee, Colorado, Utah, Idaho, Washington, Oregon and California. Many of the stops will be at the chain’s Wellness-format stores, the company said.

"We’re proud to have sponsored the Road to Healthy Skin Tour every year since its inaugural journey," Rite Aid EVP pharmacy Robert Thompson said. "These screenings are a great example of the kind of proactive health and wellness resources that Rite Aid is committed to providing. Rite Aid pharmacists can help customers select the right sunscreen and counsel on possible medication interactions, such as the increased sun sensitivity that accompanies many common prescriptions."

Now in its fifth year, the tour has caught nearly 5,300 potential skin cancers and precancers, including more than 200 suspected cases of melanoma, Rite Aid said.

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