HEALTH

Craving Crusher launches new protein and weight-management beverage

BY Michael Johnsen

 

MIAMI — Craving Crusher on Tuesday announced that it has completed the development of its protein and weight management beverage Chocolate Craving Crusher, available in shot format.  
 
"Maintaining our proprietary blend while achieving great taste combined with a nutritious 15 grams of high quality, quickly absorbed, hydrolyzed protein is a testament to the capabilities of our scientific team and our manufacturing partners," stated president Franco DeVecchi Jr., Craving Crusher president. "Our distribution and design team also succeeded in creating a more innovative packaging that consumers and distributors have already given rave reviews about."
 
Craving Crusher intends to give customers a healthy alternative to snack or junk food options without compromising taste. The basis for the proprietary blend are several natural ingredients that have studies to support their role in appetite suppression, the company stated.
 
To celebrate the launch, Craving Crusher will be one of the sponsors of the Miami Hair, Beauty & Fashion Event by Rocco Donna, which is an annual event within the style, fashion, beauty, luxury and lifestyle community taking place Nov. 5 in South Beach. The event will start off with a Pink Carpet to benefit the Susan G. Komen for the Cure Foundation and "will provide the perfect backdrop of health and beauty for Craving Crusher's breakthrough product," according to the company.

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Beddit launches wireless sleep-tracking device

BY Michael Johnsen

HELSINKI — Sleep monitoring specialist Beddit on Tuesday announced the availability of its wireless sleep-tracking device nationwide in Bed, Bath and Beyond stores.
 
Beddit Sleep Monitor is an ultra-thin film sensor, placed under the bed sheet, which measures the user's vital signs and sleep activity — without wires or devices touching the body. Beddit sends the sleep data over Bluetooth to a companion app on a smartphone where the data is analyzed using sophisticated algorithms based on ballistocardiography. Each morning Beddit's mobile app presents a sleep analysis and coaching tips on how to improve sleep.
 
"There is a lot of excitement around wearables and tracking sensors," said Lasse Leppakorpi, CEO of Beddit. "But while other devices are still in the speculative stages, we're already manufacturing and retailing our devices around the world. What sets us apart from others in this category is freedom, you do not have to wear anything on you while you sleep. The sensor attaches to the bed, not you."
 
To support the launch, Beddit will embark on a U.S. tour with sleep research scientist Markku Partinen, who will be in-store to give customers hands-on coaching advice on how to improve their sleep. The tour will visit five Bed, Bath and Beyond stores in New York, Chicago, Los Angeles and San Francisco between Nov. 10 and 15.

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NBTY appoints chief customer officer

BY Michael Johnsen

RONKONKOMA, N.Y. — NBTY on Tuesday announced the appointment of Andrew Archambault to the position of chief customer officer. Archambault has nearly 20 years of experience in the consumer packaged goods industry, most recently serving as VP and managing director for Bacardi USA, leading nearly 40% of Bacardi's U.S. spirits revenue. Prior to that promotion, Archambault joined Bacardi as the VP/managing director of the national retail sales business, leading Bacardi's business with national retailers.
 
"Andrew is a tremendous leader with an outstanding track record of building brands and developing world-class customer engagement strategies," said Steve Cahillane, president and CEO at NBTY. "This company is at the precipice of exciting change, and Andrew, as a key member of our leadership team, will play a critical role in helping to pave the way forward for our brands." 
 
Archambault succeeds Rich Scoza, president of U.S. nutrition, who is stepping down from his position. As chief customer officer, Archambault will own the customer experience and be responsible for executing customer strategy, increasing customer loyalty and retention and ensuring a consistent customer experience across the wholesale retail network.
 
Previously, Archambault spent 17 years at Coca-Cola, where he held various sales and commercial leadership positions, including VP roles with The Coca Cola Company and market unit VP for Coca-Cola Enterprises. He begins his new role immediately and will be based in Ronkonkoma, N.Y.
 
Archambault, 41, earned undergraduate degrees in business management and political science from Gettysburg College and an MBA degree from Georgia State University.

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