Crafting excitement in beer segment
Momentum in the beer category is coming from craft beers. “Craft beers are growing at a 10% clip,” said Eric Shepard, executive editor of Beer Marketer’s Insights. “Seasonals and variety packs are the big news, and Indiana Pale Ales are very hot right now.”
There hasn’t been much innovation in mainstream beers, and the category has remained stagnant as a result. Premium light beers have been showing signs of improvement, a spike that may be due to consumers trading up from subpremium beers. “The subpremiums have taken a hit since manufacturers raised prices in the segment,” Shepard said. “With the gap between premiums and subpremiums narrower, consumers just traded up.”
The article above is part of the DSN Category Review Series. For the complete Beer Sell-Through Report, including extensive charts, data and more analysis, click here.
When it comes to yogurt, it’s all Greek
Yogurt and yogurt drinks have become a powerhouse category, with Greek-style yogurts boosting category sales. Mintel International Group estimated that category sales reached $4.4 billion across all three channels in 2010, and there is still room for growth.
Mintel research showed that incidence of use increased over the last five years. Nearly 60% of American adults said they eat yogurt an average of 7.5 times a month. With per capita annual yogurt consumption in the United States only a fraction of what it is in Europe, the category is “far from saturated,” according to the market research firm.
“Prospects for continued growth appear solid,” Mintel recently reported on the category. “The segment will maintain its steady rate of growth over the next five years, fueled by increasing interest in healthier eating and continued heavy marketing support from major corporations.”
General Mills and Groupe Danone dominate the market. Growth of the latter’s Activia and Danimals brands gave Groupe Danone a lead over General Mills last year. Danone also has gained traction with its Stonyfield Oikos and Dannon Greek yogurts.
Greek yogurt brands helped smaller companies make solid gains in the category last year. Chobani, made by Agro Farma, and Fage have seen increases of 200% and 65%, respectively, over last year.
New products also have helped propel the yogurt category. Mintel reported that new product introductions “picked up substantially in 2010 in both the refrigerated yogurt and drinkable yogurt segments.”
The article above is part of the DSN Category Review Series. For the complete Yogurt Buy-In Report, including extensive charts, data and more analysis, click here.
Delivering on a ‘fresh’ message
Delivering fresh food to underserved communities doesn’t necessarily mean giving up shelf space.
In April, retired Sysco chairman and CEO Rick Schnieders launched MoGro with his wife, Beth, out of concern about growing rates of obesity and diabetes. MoGro is a mobile grocery company that currently delivers fresh produce, meats, dairy, canned goods and staples to Native American communities in New Mexico. The company currently has one truck that serves two communities per day, but hopes to expand so that it can serve six communities per truck. Produce comes from a variety of local and regional suppliers, and the company partners with La Montanita, a five-store natural food retailer.
MoGro is not the first to take the supermarket concept on the road. In Naples, Fla., a Chabad-Lubavitch rabbi launched Kosher on Wheels, which delivers kosher meat, dairy, baked and canned goods in a 28-ft. trailer to observant Jewish families that otherwise would have to drive all the way to Miami.