Cracker Jack teaming with Walgreens on consumer sweepstakes

BY Michael Johnsen

PLANO, Texas — Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday. 

"For generations, consumers have looked forward to finding that special prize inside their Cracker Jack snack packages," stated Alanna Cotton, senior director of business development for growth ventures at Frito-Lay North America. "With this promotion, we’re celebrating 100 years of Cracker Jack prizes by taking the in-package prize experience to a whole new level."

Beginning Nov. 1, 30 Cracker Jack fans can redeem winning tokens inside specially marked 2 7/8-oz. bags of Cracker Jack Original Caramel Coated Popcorn & Peanuts and Cracker Jack Butter Toffee snacks at participating Walgreens stores nationwide. 

Throughout the promotion, consumers can also engage with the Cracker Jack brand and other fans on the Frito-Lay Facebook page ( The tab features unique Cracker Jack-inspired recipes, fun Cracker Jack brand trivia and the ability for fans to send virtual Cracker Jack prizes to their own Facebook friends. 

On the Cracker Jack tab, fans can also enter for a chance to win one of a total 30 Cracker Jack prize packs, including bags of Cracker Jack snacks and $50 Walgreens gift cards. One prize pack will be awarded each day.

The iconic Cracker Jack "a prize in every box" program was first introduced in 1912 as a way to bring fun and excitement to the Cracker Jack snacking experience. Over the last 100 years, the Cracker Jack brand has given away more than 23 billion in-package prizes — everything from stickers to miniature booklets to baseball cards.

Cracker Jack Butter Toffee snacks are the newest addition to the Cracker Jack product lineup. Exclusively at Walgreens stores for a limited time only, new Cracker Jack Butter Toffee snacks are available in 2 7/8-oz. bags for a suggested retail price of $1.09 each or two 2 7/8-oz. bags for $2.


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CVS/pharmacy expands ExtraCare Advantage for Diabetes program

BY Antoinette Alexander

WOONSOCKET, R.I. — In honor of National Diabetes Month in November, CVS/pharmacy is looking to further meet the healthcare needs of those people living with diabetes by expanding its ExtraCare Advantage for Diabetes program with new support and savings.

In addition to the special savings and rewards that members receive just for signing up, the program now offers more than $130 in savings from Diabetes Health magazine and a variety of new instant and ongoing savings. CVS/pharmacy is also hosting free glucose screenings during National Diabetes Month in November.

"Every 17 seconds, another American is diagnosed with diabetes," stated Papatya Tankut, VP of pharmacy affairs at CVS/pharmacy. "CVS/pharmacy is committed to being a resource for patients dealing with a new diagnosis or looking for ways to cut health costs without sacrificing care. Our pharmacists and our diabetes support programs are resources that patients can turn to for information and advice."

CVS/pharmacy’s support programs for people living with diabetes and caregivers include:

  • Diabetes Health magazine: This magazine comes with $130 in savings from brand partners whose diabetic supplies and products are available at CVS/pharmacy (valid through Dec. 31, 2012), as well as health tips, recipes and advice from diabetes experts. Consumers can download a copy at;
  • Instant and ongoing savings: All members who sign up for the ExtraCare Advantage for Diabetes program and have an ExtraCare card with an email on file will receive a $5 coupon in their inbox (valid through Dec. 31, 2012). Once enrolled, shoppers will continue to receive exclusive, members-only tips, recipes and savings year-round through in-store coupons and a monthly e-newsletter; and
  • Free glucose screenings: Through the Project Health wellness program, CVS/pharmacy will offer free glucose screenings at select stores in 10 of the largest U.S. cities during November. Participants will have access to professional consultations and referrals from nurse practitioners and CVS pharmacists. They will also receive a $5 coupon. Free diabetes screenings are also available at MinuteClinic.

"Currently, 1-out-of-10 Americans is living with diabetes, and managing this disease can be both overwhelming and expensive, whether a patient has been newly diagnosed or has been managing their diabetes for years," stated Tankut. "We created our ExtraCare Advantage for Diabetes program to provide resources and savings to those who are managing this chronic condition and their caregivers. As the diabetic population grows and health costs continue to be burdensome, by enhancing this program, we can deliver more value to our customers affected by diabetes while helping them on their path to better health."

Since its launch in 2010, the CVS/pharmacy ExtraCare Advantage for Diabetes program has helped more than 2 million members save money and better manage the disease. The program is free and open to all members of the CVS/pharmacy ExtraCare savings and rewards program; cardholders can sign up at Once enrolled, patients and caregivers can earn ExtraBucks Rewards on more than 100 products used to manage diabetes, including testing supplies, glucose test strips and glucose meters. In addition to exclusive savings, members also have access to a variety of resources, including an "Ask Our Pharmacist" section, additional offers, videos and recipes addressing their specific lifestyle needs.

In addition to earning ExtraBucks Rewards that can be spent on most items in the store, ExtraCare Advantage for Diabetes members receive special offers and discounts on their receipts and at the in-store ExtraCare Coupon Center.


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J.ROBORT says:
Mar-21-2013 02:35 am

Outstanding extension by CVS/pharmacy to offer high quality with affordable and user satisfactory medical services for diabetes patients.Main idea behind the organization of such diet program is only to offer advantageous information required in prevention of diabetics. CVS/pharmacy have been serving as one of most leading medical provider and such diet programs are needed to improve their medical services which will be beneficial for people living with diabetes people.Medifast diet

Nadia Al-Samarrie says:
Nov-14-2012 03:38 am

to insure the success of the campaign, we also produced a 21 second commercial.



Kmart, Sears stores stock emergency supplies ahead of ‘Frankenstorm’

BY Alaric DeArment

HOFFMAN ESTATES, Ill. – Sears Holdings said it was “rushing” emergency supplies to stores on the East Coast ahead of Hurricane Sandy.

The company, which operates the Sears and Kmart chains, said it would stock up on portable generators, chainsaws, gasoline cans, flashlights and other equipment at stores from North Carolina to Maine.

Sandy, though a nominally low-category hurricane, has the potential to produce up to a foot of rain and storm surges up to 11 feet, according to weather forecasts, and it is predicted to become particularly dangerous as it is expected to converge with a storm system known as a mid-latitude trough some time on Monday. 


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